ShopStyle Launches New Shopping & Monetization Features, Increasing Revenue For Influencers & Retailers
Extending its most popular shopping functionality across the internet, ShopStyle enables consumers to shop directly from their favorite influencers, and drives more revenue for brands and influencers
SAN FRANCISCO, CA // NOVEMBER 14, 2018 - Today ShopStyle, the leading fashion and lifestyle shopping platform that powers the shopping search engine, ShopStyle.com, and the influencer network, ShopStyle Collective, announced a series of new features including the expansion of its Favorites capability across influencer blogs, and shoppable YouTube Video Looks. These tools will help influencers in its ShopStyle Collective network take back control of their business and platforms, while also enabling shoppers to quickly and easily find, save and get notified about their favorite fashion, beauty and lifestyle products.
“ShopStyle’s unique value is that through its two distinct business -- ShopStyle.com and ShopStyle Collective -- we reach more shoppers in more places at more points in their online shopping experience than any other platform,” said Brent Locks, General Manager of ShopStyle. “ShopStyle engages those shoppers wherever they are in their journey, from discovery to intent. As a result, we have both consumer and influencer data and can leverage that data, plus our core search technology, to create more monetization and shopping opportunities across the web. No other shopping search platform has that unique combination of insights.”
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ShopStyle is extending the power of its consumer platform, which is the best way to shop thousands of brands and stores in one place, to its influencer network. When shopping online, search is essential, whether consumers know exactly what they’re looking for, or are looking for inspiration. ShopStyle does shopping-related search better than anyone else because it was built from the ground up as a fashion search engine. The new features include:
Favorites on Influencer Blogs : One of ShopStyle’s most beloved features, “Favorites,” which allows you to save a product and get notified when it goes on sale, is now available on influencers’ sites. Consumers can Favorite products directly from an influencer’s site through an embedded product widget — creating a new earnings stream and an organic email acquisition source for influencers. Just in time for holiday shopping, when consumers “Favorite” items across influencer sites, they can access all their favorited items from one place in their ShopStyle.com profile.
YouTube Video Looks : ShopStyle is providing a seamless experience to make YouTube videos shoppable. The new feature enables influencers who are a part of the Youtube Partner Program the ability to embed shoppable content directly into YouTube videos. All other influencers can include it in the video’s description. The content links to a dedicated page where people can shop all of the products from the YouTube videos. Video Looks from ShopStyle makes it easy for viewers to shop the products in videos, all in one place.
Trend Pages : With more than 5,000 pieces of content being published each day, and 10M shoppers per month on ShopStyle.com, ShopStyle sees a major opportunity to provide product discovery experiences for shoppers powered by influencers. ShopStyle will start curating content created by ShopStyle Collective influencers and incorporate them into new Trend Pages on ShopStyle.com. This platform addition, combined with ShopStyle’s best-in-class technology, will enable shoppers even more opportunity to find inspiration and ideas, and help influencers reach a larger audience and increase revenue opportunities.
“Slicing search and traffic volume from Google, Pinterest, fashion publishers and bloggers, we estimate that product discovery experiences, like those we’re building on shopstyle.com and enabling influencers to create on their own channels, have the opportunity influence over $25 billion in sales to fashion brands and retailers annually,” Locks continued. “These monetization tools represent a major opportunity for our community of influencers and retailers and we’re excited to bring it to them.”
ShopStyle is the leading fashion and lifestyle shopping platform that powers the shopping search engine, ShopStyle.com, and the influencer network, ShopStyle Collective. ShopStyle.com is the leading fashion shopping search engine used by 10 million shoppers monthly to search, find, and shop exactly what they’re looking for from thousands of retailers and brands - all in one place. ShopStyle Collective is an influencer marketing platform that connects brands and retailers with its network of 20,000 influencers who use ShopStyle Collective to monetize their content across blogs and social channels. With the largest global network of both consumers and influencers, combined with leading search and discovery technology, and extensive data, ShopStyle gives brands and retailers unprecedented reach and exposure to an engaged, on-brand audience that converts.
Pine Street Public Relations