Esurance Offers Free Dennis Quaid Wrapping Paper to Help Make Holidays Surprisingly Painless
New, Limited-Edition Gift Wrap Takes the Pain Out of Gift Giving.
SAN FRANCISCO (Dec. 13, 2018) — Let’s be honest: holiday gifting can be painful. That’s why Esurance is making this holiday season easier by creating special gift-giving-type things that feature humorous yet honest messages letting loved ones, and kind-of, sort-of friends, know the real reason behind the gift they’re getting. The limited-edition gift wrap includes first-of-its-kind wrapping paper with Esurance spokesperson Dennis Quaid’s face. They’re calling it “Surprisingly Painless Gifting,” because it’s simple and honest — just like their insurance. Beginning Monday, December 17, find all gift-packaging products at surprisinglypainlessgifting.com.
“I never know what to give around the holidays — usually I just settle for a DVD of one of my classics,” said likeable actor Dennis Quaid. “I’m sure you’ve been there, too. But now, you can give the gift of me, Dennis Quaid. Anyone can be in movies, TV shows and commercials, but to get your own wrapping paper? I really must be highly likeable.”
WATCH: Dennis Quaid explains Surprisingly Painless Gifting so it’s easy to understand here— https://youtu.be/uOLdv1N7_OQ
In addition to wrapping paper with Dennis Quaid’s smiling face, Esurance is offering gifting materials such as tags, bags, boxes and cards, capturing the sentiment of holiday gifting with humorous yet honest statements printed across the products, for example:
- “We’re work friends and I don’t know you that well, so here’s a gift card.”
- “Pick out something nice and tell everyone it’s from me.”
- “Before you open this, I’d like to remind you that you’re very hard to buy for.”
- “I vaguely described you to the guy at the store and he told me to get you this.”
What does holiday gifting have to do with insurance? “Absolutely nothing, except for the fact that both can be a pain,” said Nancy Abraham, vice president, integrated marketing communications. “We recently set out on a mission to make the insurance experience surprisingly painless — simple to use, easy to understand and affordable. With the holidays approaching, we asked ourselves what else could we make surprisingly painless? The unanimous answer: holiday gifting.”
And thus, Surprisingly Painless Gifting was born. With Dennis Quaid’s face adorning gifts at your holiday gathering, it’s almost like he’s a part of the family. Almost.
Where to Find Surprisingly Painless Gifting
On Monday, December 17, you can order the Surprisingly Painless Gifting accessories for free online, including shipping, at surprisinglypainlessgifting.com, while supplies last*.
We also know that wrapping gifts can be a pain. So Esurance is surprising holiday shoppers in Chicago today at a pop-up with free packaging for their gifts using the Dennis Quaid wrapping paper. New Yorkers can stop by a second pop-up experience at 61 W 23rd Street (btw 5/6th avenue), New York, NY 10010 in Flatiron; open Friday, December 14 from 9 a.m. to 9 p.m. ET.
Help your family and friends — and even those social media friends you only kind of know — ease the pain of the season by sharing photos of your Surprisingly Painless Gifts using #SurprisinglyPainless.
And see for yourself how Esurance makes insurance simple to use, easy to understand and more affordable, also known as ‘surprisingly painless,’ at www.esurance.com.
Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. With an easy-to-use mobile app, helpful online tools like photo claims and Coverage Counselor®, and knowledgeable experts, Esurance is the smart choice for today’s web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best**, Esurance offers auto and home insurance that’s just a click, call, or tap away.
Press releases and more information about Esurance are available at www.esurance.com.
*Due to state-by-state rebate laws, gift wrap is not available in the following states: Ala., Alaska, Colo., Conn., Del., Hawaii, Kan., Mass., Miss., Mo., Neb., N.M., Pa., Vt., Wis., Wyo.
**Esurance Insurance Company and Esurance Property and Casualty Insurance Company have A+ratings. Esurance Insurance Company of New Jersey has an A rating. Ratings effective as of April 2018. Click here for a guide to A.M. Best’s Credit Ratings™. Allstate products are not available through Esurance.