Hennessy bottle design Edition By Vhils

 

Hennessy Very Special Collector's Edition By Vhils To Be Unveiled During Miami Art Festival

The limited-edition artwork consists of 100 unique individually signed pieces, each designed using the artist’s famed “Making the Invisible Visible” technique

New York, NY - (December 3, 2018) — Hennessy, the world’s best-selling Cognac, is proud to announce its continued collaboration with urban artist Alexandre Farto – aka “Vhils” – to release the Hennessy Very Special Collector’s Edition. A work of art in its own right, the V.S Collector’s Edition by Vhils will be unveiled for the first time on December 5th at a private event in Miami during the city’s renowned art festival.

The limited release includes 100 individual pieces that are hand-signed and designed using Vhils’ famed “making the invisible visible” technique for which he has become a global phenomenon. For Hennessy, Vhils’ approach to his art is a fitting metaphor for the art of Cognac-making: both rely on the unpredictable, immutable force of time and elements. For each, the creative process is a poetic quest to make the invisible visible.

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Hennessy Very Special Collector's Edition By Vhils To Be Unveiled During Miami Art Festival

The Hennessy Very Special Collector’s Edition is a multi-dimensional case made of several layers of colored resin that have been chiseled, spliced and peeled away, layer by layer to reveal the bottle within. Each layer of acrylic is printed with a design that pays tribute to Hennessy’s rich heritage, inspired by vintage advertisements and posters found by the Lisbon-based artist within Hennessy’s archives. The order and arrangement of layers in each Collector’s Edition is unique, revealing different images that vary based on the angle of observation.

“Layering Hennessy posters and campaign images from over the years was very inspiring,” said Vhils. “The idea was to bring graphic elements from the past back to the surface and let the cognac itself play a part of the piece. It creates a powerful, three-dimensional link between past and present which is why I’m particularly proud of this Edition.”

The original artwork is the most intricate and personal piece in Vhils’ multi-faceted collaboration with Hennessy. Following its unveiling during Miami’s renowned art festival, the Hennessy Very Special Collector’s Edition by Vhils, SRP $1,000 (750ml), will be available for purchase via Clos19, LVMH’s e-commerce site dedicated to the ‘Art of Hosting.’

For more information, visit Hennessy.com/US or follow Hennessy on Facebook, Instagram, or Twitter.

ABOUT VHILS
Born in Lisbon in 1987, Alexandre Farto is an astute observer of urban environments who began experimenting with graffiti as an adolescent, adopting the name “Vhils” because the streamlined letters let him work fast enough to stay one step ahead of the local authorities. The signature was instantly recognizable; the name stuck. Within a few years, he had moved away from graffiti and into more complex, large-scale urban expressionism.

Vhils attended the Byam Shaw School of Art in London and won international acclaim at age 21, when his work appeared alongside that of the street artist Banksy at the Cans Festival in London (2008). An avid experimentalist, he continually pushes the boundaries of visual expression. Vhils’ “aesthetics of vandalism” spans many mediums, from stencil painting and wall carvings to corrosive acids, pyrotechnic explosions, 3D modeling and installations. Music is another essential facet of Vhils’ work; in addition to directing music videos and he is the organizer of the Imminente music festival. Over the past decade or so, the artist’s monumental reliefs, mosaics, sculptures and projections have brought new layers of context to his hometown and embellished cityscapes in dynamic, far-flung cultural capitals such as Shanghai and Dubai. While he calls Lisbon home, Vhils lives and works all over the world.

ABOUT HENNESSY
In 2018, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy’s success both locally and around the world. Hennessy’s success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs.

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.

MEDIA CONTACTS:
Kate Kenny, BCW
212-798-9555, [email protected]

Anna Loeschner, Moët Hennessy
212-251-8275, [email protected]