Hennessy and Opening Ceremony Announce East Meets West Inspired Collaboration
An Encounter of Two Cultures, Two Traditions and Savoir-Faire Brought to Life with X.O-Inspired Travel Piece and Cocktail Kit, Available for a Limited Time
New York, NY – (December 12, 2018) – Hennessy, the world’s best-selling Cognac, is proud to announce a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travels, with an aesthetic that blends tradition and heritage with modern elements. The stunning design perfectly holds the iconic shape of the Hennessy X.O bottle – the world’s original X.O Cognac and ultimate gift this holiday season.
Hennessy X.O is the world’s original X.O Cognac that established the category back in 1870. The blending of East and West has played an important role in the brand’s long-standing legacy and cultural heritage for almost as long. The first shipment arrived in China in 1872, making it one of the first global markets to embrace X.O, where the refined golden-hued blend was dubbed the “Golden Elixir.”
@HennessyUS & @OpeningCeremony Collaborate on East Meets West Inspired Travel Bag and Cocktail Kit
“The collaboration with Hennessy was born from a shared passion for bringing together and celebrating different cultures. For this design, we wanted to explore and honor our heritage by drawing inspiration from family traditions, our world travels, and the blending of our Eastern and Western backgrounds,” says Opening Ceremony co-founder, Humberto Leon. “The bold, rich flavor of X.O reminds us of family celebrations and toasts to success and good fortune, so to capture that spirit, we created a modern, luxurious travel bag in vibrant gold, a color that represents prosperity in our Asian cultures.”
Initially inspired by a trip to Hong Kong, Opening Ceremony was founded as a place to share a love for exploration with an ethos that has long-championed the encounter of different cultures. “We created Opening Ceremony as a place to share discoveries from our world travels, and fittingly, our name was inspired by the modern games that bring together cultures from across the globe,” says Opening Ceremony co-founder, Carol Lim. “Like us, Hennessy champions the blending of different identities, and we were thrilled at the chance to work with this legacy brand that has such a storied history.”
This shared passion inspired the creation of Hennessy’s X.O East Meets West, a new cocktail exclusively available through premiere cocktail delivery service, Cocktail Courier. In a nod to Lim and Leon’s Hong Kong travels, the signature recipe marks the ultimate expression of “East Meets West”: traditional Chinese tea service meets the modernity of Western mixology with a custom ice mold, offering a contemporary way to enjoy the bold, rich flavors of X.O this holiday season.
Available for purchase starting December 12th, the Hennessy X.O East Meets West Inspired by Opening Ceremony Cocktail Kit ($204) comes with a step-by-step guide and ingredients – including a 750ml bottle of Hennessy X.O – to make 12 cocktails. The first three people who visit CocktailCourier.com on December 12th will receive a complimentary travel bag.
The Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony (SRP: $350) is available for a limited time at openingceremony.com.
In 2018, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy’s success both locally and around the world. Hennessy’s success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/engrave, please visit Hennessy.com.
ABOUT OPENING CEREMONY:
Carol Lim and Humberto Leon are the co-owners of Opening Ceremony, a retail destination and clothing brand founded they in 2002 and have been the co-creative directors of French fashion house KENZO since 2011. Inspired by their world travels together, the duo left their jobs in the corporate fashion sector to start their own company, Opening Ceremony, in 2002. Opening Ceremony (colloquially known as OC) has grown from its first flagship store on Howard Street in New York into a global brand with stores in Los Angeles and Tokyo. Opening Ceremony is renowned for scouting emerging fashion talent from around the world and supporting them alongside well-established designers. Today, OC continues to grow according to its founding principles of exploration and friendship, working with a family of contributors to forge creative projects. OC produces a ready-to-wear clothing and accessories line that shows four seasonal collections each year. The OC collection is distributed to hundreds of international retailers and worn by notables such as Beyoncé, Rihanna, Drake, Cate Blanchett, Justin Bieber and members of the Obama family.
ABOUT COCKTAIL COURIER:
Cocktail Courier is a premiere online cocktail delivery service bringing the craft cocktail experience to the comfort of people’s homes with its on-demand cocktail kits featuring drinks made by top local, professional bartenders. Cocktail Courier aims to demystify the craft cocktail process by delivering its cocktail packages complete with pre-measured ingredients (including the liquor) and an easy-to-follow recipe card with step-by-step instructions. Cocktails featured on the site can be ordered à la carte (in convenient kit sizes that make from 2 to 24 cocktails!), or as part of a subscription package (weekly, bi- monthly or monthly), and delivered right to one’s door. All that’s left to do is open the box, shake or stir as directed, then sit back and enjoy!
Caitlin Kelly, BCW
Anna Loeschner, Moët Hennessy