DairyPure® Serves Up Innovation In Cottage Cheese Category With Launch Of DairyPure Mix-ins®
New Campaign Supports the Simplicity of “Mixing in the Good Stuff”
Dallas, TX – March 28, 2019 – DairyPure®, a Dean Foods Company (NYSE: DF) brand, has tapped into consumers’ desire for portability and unique flavor profiles with its DairyPure Mix-ins® line of cottage cheese. DairyPure Mix-ins launched last year with four fruit flavors: Blueberry, Peach & Pecan, Pineapple, and Strawberry & Almond, and now expands the line to include Blackberries & Granola, as well as two new savory flavors; Creamy Jalapeño & Tortilla Strips and Sundried Tomato & Croutons. DairyPure Mix-ins is a low-fat, high-protein cottage cheese product packaged in single-serve containers, making them convenient for on-the-go snacking. “Mixing in the good stuff” helps set DairyPure apart from competitors with its deliciously unique and bold flavors and textures that complement the already nutrient-rich cottage cheese.
“At Dean Foods, we saw an opportunity to shift the perception of cottage cheese as old-fashioned and provide exciting options in a category that has long suffered from a lack of innovation. Our new line of Mix-ins does just that,” said Joe Reske, Senior Director, Marketing, DairyPure. “Our campaign highlights the nutritional benefits of eating cottage cheese, as well as the convenience and innovative flavors Mix-ins offers, all aimed at helping consumers maintain an active and flavor-filled lifestyle, while mixing up their snacking routines.”
DairyPure is supporting the launch with an integrated marketing campaign, which includes engaging digital ads, in-store shopper promotions, social media content, and earned media and influencer programs. The campaign’s overall creative theme showcases the simplicity of mixing in the good stuff for a sensational, protein-packed nutritious treat.
DairyPure Mix-ins have no artificial flavors, sweeteners or artificial growth hormones1, and are backed by DairyPure’s exclusive 5-Point Purity Promise®. Dean Foods’ commitment to delivering a great taste experience comes from decades of making high-quality dairy products. To learn more about DairyPure Mix-ins and to find where to buy it, please visit DairyPure.com/MixIns.
About Dean Foods
Dean Foods is a leading food and beverage company and the largest processor and direct-to-store distributor of fresh fluid milk and other dairy and dairy case products in the United States. Headquartered in Dallas, Texas, the Dean Foods portfolio includes DairyPure®, the country's first and largest fresh, white milk national brand, and TruMoo®, the leading national refrigerated flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Friendly’s®, Garelick Farms®, LAND O LAKES®2 milk and cultured products, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®3, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 national, regional and local dairy brands as well as private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Over 16,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.
1 No significant difference has been shown in milk from cows treated with the artificial growth hormone rbST and non-rbST treated cows. 2 The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license. 3 PET is a trademark of Eagle Family Foods Group LLC, under license.