Jenny Craig Launches 2019 Campaign Featuring Successful Members
New TV and Digital campaign celebrates success of real members
CARLSBAD, Calif. (December 20, 2018) – Jenny Craig, a leader in the weight loss industry, announced today their 2019 ad campaign, which focuses on actual Jenny Craig members and weight loss experts, and their stories of finding health and wellness on the program. Jenny Craig’s mission of helping real people find real results is harnessed in their new campaign, launching digitally and on TV this week. The campaign exclusively features members from across the country who have achieved their weight loss goals using the scientifically proven program.
Jenny Craig hosted a contest this year, which yielded more than 500 applicants, to find authentic stories from members to inspire others on their path to achieve better health. The contest winners were flown to Jenny Craig’s 2019 commercial shoot in Los Angeles for a week and took part in a professional photoshoot as well as received cash and prizes totaling up to $10,000 each. The contest winners shared their experience together and were celebrated for their achievements throughout the week.
The campaign— which includes television commercials, digital and social ads— is part of Jenny Craig’s continued focus around their most effective program ever, Rapid Results and highlights Jenny Craig’s chef-crafted, premium foods. Jenny Craig is the first national commercial weight loss company to integrate the concept of following the body’s circadian rhythm and other supporting research into their program, to help optimize metabolism and accelerate weight loss.1 This cutting-edge research won the 2017 Nobel Prize in Physiology or Medicine. Members who complete the Rapid Results program have been shown to lose up to 16 pounds in the first four weeks of the program. Average weight loss in the studies was 11.6 pounds for those who completed the 4-week program.
“We were gratified and moved by the stories of our successful members and hope those featured in our campaign, and our weight loss experts who provided critical support to them, will inspire others looking to start their weight loss journey in 2019,” said Monty Sharma, Jenny Craig CEO and president. “It was important for us to give our successful members the spotlight in this ad campaign, as their real experiences and real success on the program is powerful and relatable to many people.”
A leader in the weight loss industry for more than 35 years, Jenny Craig is proud to serve as a trusted partner for people hoping to achieve better health through weight loss. The science-based program offers personalized plans, a chef-crafted menu, and ongoing support and accountability through one-on-one consulting.
Jenny Craig’s 2019 success stories include (not a complete list):
Shiella K., Newark, CA
Shiella lost 15 pounds+ on Jenny Craig. She is a designer and mother of two who has utilized Jenny Craig to help her through all of the most important milestones of her life, such as through college, getting married, and after having two children in two years.
“The consultant makes all of the difference. And with my busy schedule, I had all of my meals planned for me,” says Shiella. “Because of Jenny Craig, I’m a happier person, a happier mom, a happier wife. I’m more confident. I feel like I am me again.”
+Typical weight loss on the Rapid Results program is 11.6 pounds in the first four weeks and 1-2 pounds per week thereafter. Shiella lost 15 pounds on Rapid Results in 28 weeks. Received promotional consideration.
Tanya P., Houston, TX
Tanya lost 15 pounds+ on Jenny Craig. She felt that she was not looking or feeling her best, and knew that was tied to everything she did in her personal and professional life. She joined Jenny Craig because it was a proven program and she didn’t have to cut out any food groups.
“When I walk into a room now, I feel like a superstar,” says Tanya.
+Weight lost on Classic Program. Members following our program, on average, lose 1-2lbs per week. Received promotional consideration
Rashid H., Waterford, CT
Rashid lost 30 pounds+ on Jenny Craig. He has an active 8-year-old and wanted to lose weight so he could join in on more activities with his son. Knowing that he wanted accountability and didn’t want to meal-plan or cook, Rashid joined Jenny Craig for the one-on-one support and premium, chef-crafted food.
“I had a personality that transformed once I started losing weight,” says Rashid. “The energy that I have now for my son…that’s a win.”
+Typical weight loss on the Rapid Results program is 11.6 pounds in the first four weeks and 1-2 pounds per week thereafter. Rashid lost 30 pounds on Rapid Results in 19 weeks. Received promotional consideration.
Kristen M., New York, NYC
Kristen lost 70 pounds+ on Jenny Craig. She decided to start Jenny Craig while going through major changes in her work and personal life, and knew she needed to make a change for herself. She chose Jenny Craig Anywhere for the convenience of the food delivery, and the ability to speak with a consultant in the comfort of her own home.
“When you are starting to feel that low, that’s when you should really pick up the phone and call. My consultant was a game changer, she got me hopeful, and that was not something I felt in a long time. Jenny Craig gave me my confidence back, gave me my personality back, gave me my life back,” says Kristen.
+Weight lost on Classic Program. Members following our program, on average, lose 1-2lbs per week. Received promotional consideration.
Mike M., El Cajon, CA
Mike lost 70 pounds+ on Jenny Craig. After trying many other weight loss programs with no success, he turned to Jenny Craig for its convenient, prepared meals and dedicated consultant to help keep him on track.
“I had been discouraged for a long time about my weight. Even though I had tried to lose it before and had given up, I was ready to try again. I feel better about myself, I feel healthier, my clothes fit better, I got more confidence. I never want to be that guy again. Jenny Craig gave me my life back,” says Mike.
+Weight lost on Classic Program. Members following our program, on average, lose 1-2lbs per week. Received promotional consideration.
To learn more about Jenny Craig, visit www.jennycraig.com.
About Jenny Craig
The Jenny Craig program is designed to provide structure and support to help members lose weight and learn how to keep it off. Jenny Craig's program provides nutritionally-balanced menus, which include around 100 delicious entrees, desserts and snacks developed by dietitians, nutritionists, and professional chefs. One-on-one consultations provide personal support and education on portion control and strategies such as Fresh and Free Additions, which helps with satiety. Jenny Craig consultants work with each member individually to identify their strengths, challenges and personal goals in order to create unique weekly meal and activity plans that fit individual needs. Consultants also help members implement behavioral strategies to support their success. Jenny Craig's comprehensive approach to weight loss is available to members either in person, in centers or by phone with Jenny Craig Anywhere. The program is backed by hard science as demonstrated by a 2010 independent two-year clinical trial published in the Journal of the American Medical Association showing that participants on the Jenny Craig Classic program lost three times more weight than dieting on their own. Jenny Craig, based in Carlsbad, California, is one of the world's largest weight loss and weight management companies, with approximately 500 company-owned and franchised locations in local neighborhoods in the United States and Canada, with approximately 600 centers worldwide.
Press Contact
Stephanie Baber
LEWIS for Jenny Craig
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1 Longo, Valter D., and Satchidananda Panda. “Fasting, Circadian Rhythms, and Time-Restricted Feeding in Healthy Lifespan.” Cell Metabolism, vol. 23, no. 6, 14 June 2016, pp. 1048–1059., doi:10.1016/j.cmet.2016.06.001.