Y2K Called, It Wants Its Prototype Back
WD Partners Releases New White Paper
@WD_Partners Releases New White Paper 'Y2K Called, It Wants Its Prototype Back'
COLUMBUS, OH, March 14, 2019
A new strategic approach to concept, design and execution has emerged. At WD Partners, we call it a Retail Portfolio Strategy. It is a flexible set of modules to help retail brands create a strategically designed system of integrated parts and operations, to achieve synergy and scale, with both customers and their brand in mind. Our newest white paper, Y2K Called It Wants Its Prototype Back, addresses these new realities and how to incorporate a holistic brand experience strategy & approach.
Over the past five years, the retail industry has been turbulent, to say the least. Many brands, both mature and novice alike, have been rocked by forces all around them—shifts in shopper behaviors, generational preferences, local nuance, economic pressures, commercial real estate values, and the infusion of private equity inducing an influx of expensive corporate retail debt—which has put many retailers into a tailspin, if not out of business.
The old prototype store model is obsolete. It is too inflexible and tone deaf to serve the needs of today’s sophisticated customer. This dated approach, of one ideal-state design that’s sized to small, medium or large, leaves retailers stranded with anomaly stores, which are difficult to replicate, may contain un-scalable experiences and/or operational challenges, posed by a lack of integration between their retail storefront and digital operations.
Retailers know they must “get unstuck,” unshackle themselves from old ways and change their approach to most everything. The hard part is to know where to begin and what it should look like. At WD Partners, we are solving for the future of retail by breaking the mold of the past and reassembling the clicks & bricks into a structured yet scalable model for brand resilience and growth.
If you’re stuck somewhere in the middle and looking for a partner to help you and your organization get unstuck, call us, we’d be happy to help. In the meantime, download your free copy of our new white paper—Y2K Called, It Wants Its Prototype Back.
About WD Partners
WD’s mission is to drive and shape the future of customer experience. Our passion has been to solve our clients’ challenges and anticipate their future needs. We are customer fanatics that pride ourselves on being on the forefront of retail disruption. WD’s integrated services include: strategy & insights, brand & design, architecture & engineering and constructions services.