Bridgestone Launches Consumer Safety Campaign to Reach Drivers During National Tire Safety Week
Company’s partnership with lifestyle influencer Living with Landyn showcases the important role tires play in safety
NASHVILLE, Tenn. (May 20, 2019) ― Bridgestone Americas, Inc. (Bridgestone) is launching a new consumer safety awareness campaign aimed at teaching drivers about the important role tires play in safety. The campaign, which is part of the company’s National Tire Safety Week initiative (May 20-27, 2019), centers on a partnership with lifestyle influencer Landyn Hutchinson, the creator and voice behind the Living with Landyn lifestyle channel. The leading tire and rubber company has collaborated with Hutchinson on a three-part video series that will be shared on Hutchinson’s social channels and featured on TireSafety.com, a consumer safety website made possible by Bridgestone.
“We are always looking for new and unique ways to educate the driving public about the important role their tires play in driving safety,” said TJ Higgins, president, consumer integrated tire group, U.S. and Canada, Bridgestone Americas Tire Operations. “Partnering with Landyn Hutchinson gives us an opportunity to reach thousands of followers – many of whom may not know much about their tires – and share important safety information with them. We were drawn to Landyn because she is someone with a passion for improving the lives of her followers. Working with her on this tire education campaign is a natural fit.”
Hutchinson’s three-part video series with Bridgestone tackles timely summer travel topics such as how and when to check tire inflation pressure, the importance of proper tire tread depth and selecting the right tires for a driver’s needs. Hutchinson received hands-on tire training at a recent Bridgestone tire testing event held at Texas Motor Speedway, which she shared with followers on her Instagram channel. Hutchinson will share more tire safety tips and information during an Instagram Stories takeover of the Bridgestone Tires channel on Friday, May 24.
“Tire safety is a topic moms and dads everywhere should be talking about, and I’m excited to partner with Bridgestone to spotlight this conversation,” said Hutchinson. “If you think about it, tires are the only part of a vehicle to come into contact with the road, and when we overlook the maintenance of our tires, we’re putting our safety and the safety of our loved ones at risk. As a mom, I’m constantly in the car driving my kids from school to their activities, so I feel it’s important to share this message.”
In addition to the influencer campaign with Hutchinson, Bridgestone also is working with several NTT IndyCar® Series drivers to share important tire safety information during National Tire Safety Week. The company’s Firestone brand is the sole tire supplier of the NTT IndyCar Series and will carry the winner of the Indianapolis 500® to Victory Circle at the Indianapolis Motor Speedway® for the 70th time on Sunday, May 26. Indy car drivers know firsthand the value of tire care and maintenance and will share this message via their social channels.
Consumers are encouraged to visit any Bridgestone Retail Operations tire and automotive service center during National Tire Safety Week for a free tread assessment and tire inflation pressure check. Bridgestone owns and operates a network of more than 2,200 retail locations under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.
National Tire Safety Week is an industry initiative led by the U.S. Tire Manufacturers Association (USTMA). Bridgestone supports National Tire Safety Week as part of the company’s Our Way to Serve commitment to contribute to a safer society and build safer communities. For more tire safety information from Bridgestone, visit TireSafety.com.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company is dedicated to improving the way people live, work, move and play in all of the communities it calls home.