Crown Royal Launches Crown Royal Peach, a Juicy and Sweet Limited-Edition Flavored Whisky
The new offering infuses the iconic taste of Crown Royal with the ripe, mouth-watering flavor of fresh Georgia peaches
GIMLI, Manitoba, February 12, 2019 – Take the sweet, delicious flavor of a fresh Georgia peach and blend it with our famously smooth liquid for this spring’s most anticipated arrival. With warmer temperatures on the horizon, Crown Royal welcomes Crown Royal Peach Flavored Whisky, a limited-edition offering that features the brand’s signature smoothness paired with the sweet and flavorful taste of juicy Georgia peaches.
Whether soaking up the sun at a backyard BBQ or enjoying an impromptu Sunday brunch at the trendiest rooftop patio in town, Crown Royal Peach is an easy-sipping whisky, perfect for spending time with your friends and family. Enjoyed on the rocks or mixed with iced tea, each drop of Crown Royal Peach features a touch of vanilla and light notes of warm spice and oak on the nose that complement the whisky’s delightfully juicy flavor.
“As a leader in the whisky business, Crown Royal continues to take pride in ensuring we are ahead of the trends and creating high-quality products that help feed whisky drinkers’ desire to experiment,” says Sophie Kelly, Senior Vice President of Whisk(e)y at Diageo North America. “Crown Royal Peach is the perfect limited-time offering because the taste is undeniably delicious, great for summertime occasions, on the rocks or mixed with iced tea.”
Dressed in a glass-cut bottle, Crown Royal Peach Flavored Whisky (70 proof, 35% Alc/Vol) includes the brand’s signature box and bag. The packaging pays homage to the fruit’s vibrancy with a mix of peach and creme hues, embracing the seasonal availability.
The newest addition to the Crown Royal portfolio will have mouths watering nationally beginning in March at the suggested retail price of $24.99 for a 750-ml bottle. This peach-perfect season Crown Royal invites those 21+ to be present, reconnect with loved ones and always drink responsibly.
Crown Royal Peach Cocktails
Royal Peach Tea
- 1.5 oz Crown Royal Peach
- 6.0 oz Iced Tea
- 1 Slice of Lemon or Peach
Fill a mason jar with crushed ice. Add Crown Royal Peach and iced tea. Stir gently then garnish with a lemon or peach slice (or both!)
Royal Peach Fizz
- 0.5 oz Crown Royal Peach
- 0.5 oz Orange Juice
- 4.0 oz Champagne
- 1 Mint Sprig
Add Crown Royal Peach and orange juice to a stemless champagne glass. Top with champagne. Garnish with a mint sprig.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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Contacts:
Lisa Wendling
Taylor, 704-644-6924
[email protected]
Michelle Sibley
Diageo, 646-223-2168
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