Fisk Johnson Raises Awareness of Deforestation, Continuing Longstanding Commitment to Global Forest Protection
SC Johnson to Source 100% of its Natural Raw Materials from
Sustainably Managed Forests by 2020
RACINE, Wis., April 29, 2019 – Forest protection has been a focus for SC Johnson for generations. Now, the company's Chairman and CEO, Fisk Johnson, is shining a spotlight on the topic in his ongoing effort to raise awareness of global environmental issues like deforestation and ocean plastic.
Johnson recently visited areas impacted by illegal deforestation with longtime partner Conservation International (CI), and confirmed the company's pledge to source 100% of its natural raw materials from sustainably managed forests by 2020. Since then he's shared videos about forest protection and sustainable farming methods, bringing millions of views and ongoing dialogue to this topic.
“When you see the devastation of deforestation firsthand, it's very powerful. I wanted to share that experience so more people can see and understand the impact,” Johnson said. “Human well-being depends on healthy forests for clean water, food security, carbon capture and other benefits. It's critical that governments, NGOs, companies and citizens keep fighting to protect them. It’s great to see the work CI is doing to lead this charge.”