Rael, Natural Feminine Care Brand, Now Available at Target
Natural Feminine Care Brand Rael Hits Shelves at Target
The brand enters all 1,850 Target stores nationwide, as well as Target.com
APRIL 9, 2019 / LOS ANGELES, CA – Rael (www.getrael.com), a women-founded company that provides natural and organic feminine care products that don’t sacrifice comfort or performance, today announced that their Organic Cotton Pads, Organic Cotton Pantyliners and Natural Foaming Feminine Wash will be available at all 1,850 Target stores, as well as at Target.com.
Founded in 2017, the brand continues its impressive trajectory after a $17.5 million Series A fundraising round late last year. Previously available online at GetRael.com and Amazon, Rael became Amazon’s #1 highest rated brand in the pads category within 3 months of launch, selling more than 1 million units and receiving 4,000+ 5-star reviews.
The brand aims to empower and inform women by offering safer, healthier alternatives for their bodies and differentiated products within feminine care, a category that has lacked innovation for the last few decades. Their products are manufactured in South Korean utilizing the latest technology, made with certified organic cotton from Texas, and free of harmful toxins and chemicals.
“For our first major launch with a brick and mortar retailer, we wanted to work with a partner who is aligned with and supportive of our mission to better women's lives, and understands the importance of healthy and functional feminine care,” said Rael co-founder Yanghee Paik. “Target is the perfect partner because of their focus on discovering innovative, emerging brands and helping them grow to become the next-generation of household products.”
Rael joins digitally native brands such as Native, Quip and Harry’s, who all recently expanded to brick-and-mortar distribution with Target.
Simultaneous to their Target launch, Rael is elevating across multiple touchpoints, introducing redesigned core feminine care packaging and a website refresh at www.getrael.com that incorporates updated functionality, a new look and feel and an evolved aesthetic. They also moved to an expanded office space near downtown LA.
Organic Feminine Care Brand Rael Hits Shelves at Target Tweet
Through their partnership with Target, Rael is looking forward to introducing the brand to new customers and reaching women who have not previously tried organic pads and liners.
Find a link to all Target stores that carry Rael here.
Rael launched in 2017 with a mission to improve women’s lives by providing innovative, natural and effective feminine care solutions that don’t sacrifice comfort or functionality. As a woman-founded company, Rael is centered around quality, performance and convenience, and as a brand, its vision is to empower women to make healthier choices for their bodies by making safe and high-performance products accessible for women around the world. They provide holistic period care including organic menstrual products such as organic cotton pads and tampons, as well as a line of “Period Beauty” Facial Sheet Masks and best-selling Acne Healing Patches developed for use for her period and beyond.