NBCUniversal Telemundo Enterprises Leads Hispanic Media Upfront With Over 900 Hours Of Groundbreaking Contemporary Content For Today’s Latinos
Telemundo Continues to Set New Standards and Redefine Hispanic Media with Innovative Premium Original Content, Expanded News Coverage and World-Class Sporting Events Across All Platforms, Designed for The Evolving Preferences and Media Consumption Habits of Latinos
Global Superstar Armando Christian Pérez (Pitbull) to Perform at Telemundo’s Upfront 2019 Celebration
MIAMI – May 9, 2019 – NBCUniversal Telemundo Enterprises, the leading media company serving Hispanics, announced a robust lineup of multiplatform programming for the 2019-2020 season featuring more than 900 hours of original content. Telemundo continues to push the boundaries of traditional Hispanic media with contemporary original productions featuring four Super Series™, including the seventh season of the most successful franchise in Hispanic media’s history “El Señor de los Cielos,” a new Limited Series named “No Te Puedes Esconder;” and the return of Telemundo’s most popular Series including “El Final del Paraíso,” “La Doña,” “Enemigo Intimo” and “Falsa Identidad.” The upcoming line-up will feature recharged seasons of the network’s successful reality shows such as “La Voz,” (The Voice) and “Exatlon” and will debut the Spanish-language version of NBC's gameshow hit, “The Wall.”
Telemundo made history last season by ending as the number one Spanish-language network in weekday primetime for two consecutive years. This season the network continues its momentum as it has seen its investments and strategy pay off across other day parts allowing it to close the gap with its competitors in total day by nearly 60% among adults 18-49. Most recently, the network had the successful premiere of La Reina del Sur which ranked as the number one show in America regardless of language at 10pm among adults 18-49. This Summer, Telemundo will be the first Spanish-language network to bring the first Democratic presidential primary debate to U.S. Hispanic audiences, as well as launch its first ever English-language newscast on YouTube. The network will also roll out “Summer of Soccer,” the biggest-ever coverage plan for FIFA Women’s World Cup France 2019™ and Copa America from Brazil.
#Telemundo is committed to setting a new standard with the best scripted, reality, sports and news content in the industry. #TelemundoUpfront Tweet
“Hispanics are no longer just a demographic story. They are trendsetters driving social, cultural, digital and, most importantly, economic impact. Almost 60 million strong, Latinos are without question a business imperative for growth regardless of industry or category,” said Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “Our audience asked us for more and Telemundo listened by redefining Hispanic media and leading the way, setting a new standard of excellence with the biggest and best scripted, reality, sports and news content in the industry. Only NBCUniversal and Telemundo can connect with this growing influential audience, across genres, across platforms, and across languages.”
Combined with the power of the NBCUniversal portfolio, Telemundo is ahead of the digital curve as the media company reaching the largest number of Hispanics and millennials online in the U.S. every year. For the 2019 – 2020 season, the network is focused on giving its fans more content touchpoints across the digital landscape. The network will create more multiplatform experiences around news, sports, entertainment and lifestyle, and expand the digital distribution of its productions.
Leaning into the network’s award-winning news offering, Telemundo is ramping up to fulfill its mission to be the choice and voice for Latinos during the 2020 Census and upcoming presidential election. With the launch of Hazte Contar (Be Counted), the network’s robust civic engagement campaign, Telemundo will utilize its multiplatform portfolio and community partnerships to drive engagement among U.S. Hispanics and raise awareness about the importance of the 2020 Census, the voting process and civic involvement.
Yielding $1.7 trillion of buying power, Hispanics are young, bilingual, ambicultural and digitally fluent. As a top five network regardless of language, Telemundo affords marketers a critical platform for speaking directly to a key audience of young bilinguals. NBCUniversal's expansive portfolio reaches 99% of US Hispanics, a feat which no other premium content media company can do.
“Marketers cannot underestimate the power of the Hispanic audience, and no other media company can offer the expertise, authenticity, and capabilities that Telemundo and NBCUniversal provide,” said Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal. “Alongside our unparalleled content, we are committed to setting new standards for delivering engagement, scale, and impact for our partners by providing the best content, data and distribution all under one roof. As advertisers look ahead this upfront season, Telemundo is a critical part of any media plan.”
In conjunction with NBCUniversal’s Upfront presentation, being held on Monday, May 13, and to underlie the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing influence, NBCUniversal Telemundo Enterprises will hold an exclusive evening event for advertising clients and business partners at The Hammerstein Ballroom in New York City featuring a private concert with global superstar Armando Christian Pérez (Pitbull).
Operación Pacífico is a new Super Series™ starring Majida Issa and Mark Tacher inspired by real-life events that tells the story of Amalia Ortega, a prominent and brilliant federal agent who leads an investigative unit for the national police. Amalia has the mission and personal goal of capturing "El Guapo," one of the last drug lords in the northern border of Mexico. To achieve this, she will have to infiltrate not only drug trafficking networks, but corruption networks at the highest levels of power in her country, putting her own life, and her family’s life, at risk.
Telemundo’s record-breaking El Señor de los Cielos franchise returns for its seventh season. In this new season, Amado Casillas has turned himself in to the authorities to avoid falling into the hands of Mexican law. As he is about to be transferred to court to hear his charges, his family has prepared a surprise no one is expecting. The new season of the series will feature retuning talent including Rafael Amaya, Matías Novoa, Robinson Díaz, Carmen Aub and Isabella Castillo.
The second season of Enemigo Intimo picks up two years later. After re-establishing the cartel Mil Cumbres, Roxana turns herself in and is serving a five-year sentence at Las Dunas jail. Roxana understands that everything is in jeopardy including her empire and realizes that the only person who can help her is her brother, Alejandro.
The second season of La Doña makes a comeback to Telemundo this season featuring super star Aracely Arámbula as the lead actress. The electrifying series will continue to be a story of revenge, seduction and betrayal. Altagracia Sandoval returns determined to recover her power, but her enemies try to stop her from hurting loved ones. Motivated by her desire for justice, La Doña faces old and new enemies in a war of power and vengeance.
The second season of Falsa Identidad will bring Diego and Isabel back to Mexico, forcing them to see each other, and their enemies, again. The sophomore season will continue to tell the story of two strangers fleeing their past who must assume new identities and pass themselves off as a happily married couple to escape their enemies and survive.
From the producers of Telemundo’s hit series ‘Sin Senos Sí Hay Paraíso,’ a franchise that has had four successful seasons and the highest social engagement rate, comes the spinoff, El Final del Paraíso. In this new series, Catalina Santana’s new mission will force her to face demons that threaten to destroy her and her family.
Shot in Mexico and Spain, and with an internationally renowned cast including Blanca Soto , Kuno Becker , Eduardo Noriega Maribel Verdú and Ivan Sanchez, the 10-part TV event, No Te Puedes Esconder, is a thriller exploring the life of a nurse who is trying to rebuild her life, a former policeman turned into a hitman, a photographer obsessed with death, a politician with forbidden relationships and a group of idealistic friends. All of them, unknowingly, are united by half-truths which, when crossed, will expose their darker side, compromising their lives.
The Spanish-language version of the successful NBC hit, The Wall, comes to Telemundo hosted by popular television personality Marco Antonio Regil. The family-friendly show is a new and exhilarating game show that will offer ordinary people the opportunity to win extraordinary money. Part knowledge and part luck, fortunes can be lost, or gained, at the drop of a ball.
After the successful first season of La Voz, the first-ever Spanish-language version of the Emmy-Award winning hit NBC series The Voice in the U.S., the family-friendly show returns to Telemundo in hopes of finding the next U.S. Hispanic superstar. With the final episode of the first season, Telemundo ranked as the number one Spanish-language network on all of Sunday primetime with adults 18-49. Following the same format as the English language edition, La Voz will bring back first-class entertainment to Telemundo’s Sunday nights. La Voz is a production of Telemundo, Talpa Media USA, Inc. and Warner Horizon Unscripted & Alternative Television. The series is created by John de Mol, who serves as an executive producer.
Exatlon Estados Unidos, the exciting family-friendly sports and reality survival competition, returns to Telemundo for its third season presenting Hispanics from all over the United States. The number one show Monday through Friday and Sunday among adults 18-34 at 8pm features two teams and 20 contestants including professional athletes and ordinary people in extraordinary physical condition, competing in different challenges that will test their physical, mental and competitive skills.
In 2018, Telemundo partnered with E! to create LatinX Now! the first of its kind entertainment news show for the YouTube generation. Originally launched as a weekly show, in the upcoming television season, the show will be expanded to daily to tap into the growing demand for LatinX music and entertainment programming.
For Hispanics, food is more than physical nourishments — it provides them with a connection to their culture and sense of community. To super serve the growing and thriving demographic of foodies, Telemundo is launching Secret Salsa, a unique omnimedia brand that will reach consumers across all platforms with added-value content. The weekly 20-minute show will have linear and social extensions and will become the food master brand for all of Telemundo.
Billboard Latin Music Awards is Latin music’s most prestigious award show. The annual award show honors the most popular albums, songs and performers in Latin music, as determined by actual sales, radio airplay, streaming and social data. Finalists, and the eventual winners, reflect performance of new recordings on Billboard’s albums and songs charts, including Top Latin Albums, Hot Latin Songs, Latin Airplay, Latin Streaming Songs and Latin Digital Songs, among others.
The Latin American Music Awards honors artists in the genres of Pop/Rock, Regional Mexican, Urban, and Tropical, as well as categories for Favorite Crossover Artist, Favorite Collaboration, New Artist of the Year, Artist of the Year and Album of the Year, among others. The “Latin American Music Awards” nominees are based on key fan interactions with music, including (but not limited to) sales, airplay, streaming and social activity tracked by Billboard through its data partners Nielsen Music and Next Big Sound.
Telemundo will be doubling down on its news content with robust and comprehensive coverage of the 2020 elections. For the first time in the history of Spanish-language, and in partnership with NBC News and MSNBC, Telemundo will co-host the first Democratic presidential primary debates on back-to-back night June 26 and 27 from Miami. Season-to-date, Noticias Telemundo has seen double-digit growth for all its properties, positioning itself to be the undisputed Hispanic leader in the coverage of the 2020 election. Noticias Telemundo’s growth has been fueled by the investment and unveiling of an innovative 360° studio at Telemundo Center, the announcement of an English-language newscast for YouTube, an alliance with the fact-checking organization PolitiFact, and the launch of the Emmy Award winner “Noticias Telemundo Investiga” — its first-ever investigative unit - as well as the launch of “Noticias Telemundo Planeta Tierra,” a second investigative unit devoted to environmental journalism.
The Hernandez family is back for the eighth season of Larrymania. This new season will be filled with new adventures, tough decisions and family drama. After a long hiatus, Larry is ready to reconquer the stage. In this new season, we see Larry like never before, vulnerable and doubting himself, struggling, but pushing through. Kenia continues to juggle family life and her bustling career as CEO of Kenia Beauty and just when she thought things were going smoothly, her trusted right-hand leaves the company.
The Riveras return with a powerful fourth season fueled with love, drama, madness and many life changes. Season four will show how the Riveras have grown up, but prove they can never grow apart. Chiquis will be putting it all on the line for love, but will choosing Lorenzo mean stepping away from her siblings? No matter what, she’s ready to face the rumors and the gossip, even within her own inner circle.
In 2020, Telemundo Deportes, the Spanish-language home of the Biggest, Best, Global Sports in Spanish-language, will present the most extensive Olympic coverage ever in Spanish-language for the 2020 Tokyo Olympic Games taking place July 24-August 9. Through the duration of the event, Telemundo will produce more than 2,600 hours of live content across Telemundo Deportes’ platforms. In addition to the Summer Olympics, Telemundo Deportes will continue presenting exclusive, Spanish-language coverage of Premier League, the top-level English soccer league that features some of the best players in the world. For the 2019-2020 season, Telemundo Deportes will carry over 220 matches, complemented by the Emmy-nominated sports analysis program and the only Spanish-language show dedicated exclusively to Premier League, La Liga Premier: Tercer Tiempo, wrapping the weekend every Sunday afternoon throughout the season. In 2020, “Boxeo Telemundo,” the longest-running sports program in Spanish-language television that recently celebrating its 30th anniversary, will expand to four installments, presenting more fights than ever before on Telemundo with 16 events on the schedule that are set to showcase the best up-and-coming Hispanic contenders competing for championship titles. On the digital front, and in line with the current consumption landscape of the younger Spanish-language audience, Telemundo Deportes will continue expanding its recently launched esports channel with more live events and programming. Telemundo Deportes will also leverage the learnings that the NBC Sports RSNs are getting around their current sports gambling (gamification) initiative for live events to create unique opportunities for the Spanish-language sports audience.
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality, Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises