Hard Rock Cafe Releases “The Golden Solo”, Performed on World’s First Playable Burger Powered Guitar
“The Golden Solo” is Powered by the Ingredients of Hard Rock Cafe’s 24-Karat Gold Leaf Steak Burger™, the Star of the Brand’s New Menu that Launches Around the World Tomorrow
HOLLYWOOD, Fla., June 13, 2019 – Move over Justin, Lizzo and Ed, the song of the summer is here and it’s already racking up awards! To celebrate tomorrow’s launch of Hard Rock Cafe’s most extensive menu innovation in company history, the brand today released what is sure to be the summer’s biggest hit, “The Golden Solo,” a legendary guitar solo embracing the inner spirit of the Hard Rock brand, played on the world’s first, playable burger guitar.
The one-of-a-kind guitar was crafted by famed guitar maker James Trussart, whose rock star clientele includes Bob Dylan, Keith Richards, Paul Simon, Eric Clapton, Charlie Sexton, The Roots and Mick Jagger. The patent-pending instrument is powered by Hard Rock Cafe’s 24-Karat Gold Leaf Steak Burger™ and uses the player’s body to provide a unique electrical current through the burger, similar to picking the strings of a guitar. Through a single-board micro-controller that was wired into the digital guitar’s circuitry, the player’s body completes a circuit within the processor to produce sound. The guitar manipulates electrical currents from the 24-Karat Gold Leaf Steak Burger’s™ ingredients into audio tones, so that strings of the guitar can be played and create a beautiful melody. Music and burger fans can visit https://www.hardrockcafe.com/golden-solo.aspx to hear “The Golden Solo”, see the “Golden Solo” video and see photos of the 24-Karat Gold Leaf Steak Burger™ guitar.
“I’ve built guitars for more legendary rock stars than I can count but never a guitar for a legendary burger. It was a totally different kind of challenge and an honor to work on. The burger, of course, was delicious,” said James Trussart, the creator of the 24-Karat Gold Leaf Steak Burger ™ guitar.
Today, @HardRock debuted “The Golden Solo”, played on the first ever burger powered guitar, to celebrate the launch of its new menu featuring the 24-Karat Gold Leaf Steak Burger™ on June 14! https://bit.ly/2WIsl4b Tweet
Just like the strings of a guitar must be perfectly tuned to play a great melody, every detail matters when building the best burger. “The Golden Solo” is played with Hard Rock Cafe’s first-of-its-kind 24-Karat Gold Leaf Steak Burger™, a ½-lb fresh Steak Burger topped with 24-Karat edible gold leaf, Tillamook cheddar cheese, leaf lettuce, vine-ripened tomato and red onion. Through the Hard Rock Heals Foundation, a portion of all proceeds from the 24-Karat Gold Leaf Steak Burger™ will benefit Action Against Hunger to assist in the fight against world hunger.
“At Hard Rock Cafe, we have no greater passions than food, music and our guests. ‘The Golden Solo’ brings together food and music in a unique way that truly embodies our brand and adds fun to our guest experience,” said Stephen K. Judge, President of Cafe Operations at Hard Rock International. “As we launch the most extensive menu innovation in Hard Rock Cafe’s history, ‘The Golden Solo’ gives our fans yet another way to see, taste and hear all that Hard Rock Cafe has to offer.”
Today’s release of “The Golden Solo” coincides with the launch of Hard Rock Cafe’s exciting new menu, which features more than 20 innovative offerings, debuting tomorrow in locations around the world. The iconic restaurant’s new menu puts the spotlight on its lineup of all-new, award-winning Steak Burgers, created with a proprietary beef blend in partnership with Pat LaFrieda Meat Purveyors to produce the most flavorful burger possible. The brand’s signature Steak Burger has already collected awards ahead of its global launch, including accolades such as “Fan Favorite” at the 2019 Riverwalk Fort Lauderdale Burger Battle, “Best Burger” in the 2019 Porthole Cruise Editor-in-Chief Awards and “Ultimate Winner/Best in Miami” at the 2018 Miami Times Burgerfest. Additional new offerings include Instagram-worthy Boozy Milkshakes, Sliders and Shareables that encourage adventure and exploration, allowing fans to curate their most flavorful playlist.
Celebrate the New Menu with Hard Rock Cafe’s Burgers & Beats Launch Events
Hard Rock Cafe locations around the world will celebrate the new menu tomorrow by drawing on the spirit of the Hard Rock brand, inviting fans to take a first bite of the new menu and enjoy exciting Burgers & Beats launch events. Hard Rock’s Burgers & Beats events will feature live musical performances from popular bands and DJs, with major kickoff events taking place at Hard Rock Cafe New York Times Square, Hollywood Blvd., Las Vegas, Nashville, Boston, Chicago, Madrid and Rome. For additional details on Hard Rock’s Burgers & Beats events, guests can check with their local Cafes to learn more about the celebration and how they can join the party.
Those looking to dine at Hard Rock Cafe can find their local Cafe and make a reservation by visiting www.hardrockcafe.com/locations.aspx. To purchase Hard Rock Cafe merchandise, visit the online Rock Shop® at https://shop.hardrock.com/. For additional information on the Hard Rock Cafe brand, visit www.hardrockcafe.com/.
About Hard Rock®
With venues in 73 countries including 184 cafes, 237 Rock Shops®, 28 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live® performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Other exciting Hotel & Casino locations include Atlantic City and Punta Cana. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Piccadilly Circus in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan, Asuncion, Paraguay and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers. For more information on Hard Rock International visit www.hardrock.com.
Nick Bucci/Chandler Smith
Coyne PR on Behalf of Hard Rock International