Bite Hero

 

The brand is determined to prove that clean doesn’t have to be boring by introducing The New Face of Clean™, which means a clean, flawless complexion paired with their signature bold lip.

With this evolution, the brand will debut the Changemaker Complexion System – a simple three-step system that delivers extreme longwear, flawless coverage and a natural skin-like finish. The products will feature antioxidant-rich ingredients like the maqui berry, which originates from Patagonia, known as one the purest places on earth. The Changemaker Complexion System includes two Changemaker Skin-Optimizing Primers ($38) based on your skin type - Normal to Dry or Normal to Oily - to neutralize and prep the skin, 32 creamy shades of Changemaker Supercharged Micellar Foundation ($39.50) with buildable medium coverage and a long-wearing micellar formula that is gentle and sensitive-skin friendly, and 8 talc-free shades of Changemaker Flexible Coverage Pressed Powder ($36) to set the skin and touch up on-the-go. Finally, clean and high-performance are no longer mutually exclusive – especially when it comes to complexion.

Additionally, BITE is launching new-and-improved lip products, including the Power Move Creamy Matte Lip Crayon ($24) – 20 shades of one-swipe color with a comfortable matte finish powered by pomegranate oil and wild African mango, as well as the cult-favorite Agave+ Intensive Lip Mask ($26), now in 2 shades, with a new formula that is not only vegan and lanolin-free, but inclusive of superfoods like mangosteen and açaí for antioxidant-rich care and colloidal oat flour for the most soothing texture.

All new BITE Beauty products will be available starting January 10th at Sephora, Sephora.com, Sephora inside JCPenney and Bitebeauty.com.

Media contact: Natalie Krause, BOLD PR; Natalie@boldpr.com; 646.214.5727 x117