Casabella® to launch InfuseTM, an eco-minded cleaning system as Earth Day celebrates its 50th anniversary
The line is comprised of refillable spray mops, reusable spray bottles and effective, non-toxic cleaning concentrates
April 20, 2020, New York, NY – Casabella is proud to introduce Infuse™, a new concentrated cleaning system designed to reduce waste, and provide an effective way to clean every surface in your home. Infuse launches today atTarget and on infuseclean.com. This deep cleaning system includes sleek refillable spray mops and spray bottles, non-toxic cleaning concentrates, and reusable microfiber cloths.
With the 50th anniversary of Earth Day two days away – now, more than ever – consumers are re-assessing their habits and finding an increased appreciation of the benefits of reusability, and the long-term economic advantages that products, such as Infuse can offer.
“Our goal is to offer an easy, efficient, cost-effective – and most importantly – an eco-minded solution to clean,” says Pippa Peterson, Marketing Director for Casabella. “Infuse delivers a cleaning punch, without hurting the earth. With tox-free cleaning concentrates, refillable bottles, and machine washable microfiber, Infuse greatly reduces household waste. On this milestone anniversary of Earth Day, we’re pleased to be playing a small part,” she continued.
@casabellaclean launches #lowwaste cleaning system @infuseclean at @target to celebrate #EarthDay #EcoMonday Tweet
Infuse’s Spray Mop is unique in that it eliminates the need to repeatedly buy cleaning liquids in bulky, plastic containers and costly, disposable mop pads that end up in landfills. Infuse’s microfiber mop pads are washable (at least 100x) and the spray mop does not require batteries. Similarly, Infuse’s reusable spray bottle was designed to deliver over 40,000 sprays replacing the need for single-use bottles. Simply refill, reload, and reuse.
Infuse does not ship water; rather, it allows users to transform water into a powerful cleaning solution with a pocket-sized cleaning concentrate. Infuse’s SaferShine™ formula is non-toxic and certified cruelty free by Leaping Bunny. Available in various scents and formulas for floor, all purpose, bathroom and glass cleaning.
In 1988, Bruce Kaminstein fell in love with a mop while vacationing in Italy, away from managing the family hardware store in Manhattan. He ordered a container and had them shipped back to NYC. The success of the beautiful and functional mop led Bruce on a mission to create cleaning tools that looked as good as they performed.
Through innovation, commitment and passion, Casabella delivers beautiful products to make the world a cleaner place.