HOMAGE TO MODERN DAY HEROES
Christian Louboutin and SportyHenri.com team up to deliver the Cuban National Team with an elegant look for iconic moments.
Lisbon, 21st July 2016
Christian Louboutin, luxury accessories designer world renowned for his signature red soles, teams up with the French E-concept store SportyHenri.com to support the Cuban National delegation participating in the 2016 Olympic Games in Rio as Official Supplier of the Celebratory Outfit. Providing the elegant nonperformance outfit to be worn by the athletes at formal occasions, in particular the Closing Ceremony, the designs not only takes visual cues from Cuban heritage but from the athletes themselves. Being a strong source of inspiration and guidance, the Cuban athletes as well as several former athletes had an active part in shaping and choosing the collection.
Joining forces with SportyHenri.com, the recently launched E-concept store for men devoted to sport and style, Louboutin dresses the delegation of over 100 Cuban elite athletes. Henri Tai, founder of SportyHenri.com, lent expertise from his former life as a professional athlete whilst the shoe designer has drawn inspiration from sports for decades: „It´s that elegance and fluidity of movement of someone who is so in control of their body that fascinates me. At the Olympics, it feels like these athletes put on performance gear and simultaneously turn into these superheroes that defy gravity, that defy time, that defy all rules of physics. We designed the celebratory outfit for the moment they turn back into humans, still in that glory moment, still in their light but heading back to the real world. We really want them to continue feeling amazing in their skin while looking astonishing“.
Through custom fittings with the Olympic athletes, and consultation with former Olympians, a look was created which expresses unique Cuban chic and sense of style on an athletic silhouette while not compromising the ease, comfort and fit they seek as the eyes of the world rest upon them. Henri Tai, former French handball player explains „The clothes need to fit spectacular athlete bodies – they are definitely not sample size or average, neither in length of limbs, nor in proportions. It was our mission to make them look tailor-fitted and great“.
The outfits the athletes sport include the high-top trainer and the loafer style Naza Star for men, both snug fits in calf leather making for the light tread of gymnast Manrique Larduet Bicet as well as adding elegance to the remarkable size 51.5 foot of wrestler Mijaín López Núñez. The kitten heel sandal for female athletes, Naza Sandal adds a touch of glamour and a spring to their steps while not forgetting that these ladies' stages are the track, the pitch, the ring.
The elegant clothing concept was brought to life within a Parisian atelier creating sharply tailored jackets, in red for men and beige for women, which are equally suited to adorning the shoulders of delicate judoka Dayaris Mestre Alvarezor and the biceps of Judo star Alex Garcia Mendoza. The athletes' jackets contrast with interchangeable trouser and shorts with a skirt option for women and proudly carry the nation’s flag on the wearer’s breast pocket, whilst the five- pointed star is used as emblem of luck displayed upon the back of each athlete’s jacket.
About Christian Louboutin
Christian Louboutin was created in 1992 when Louboutin opened his first boutique at 19 Jean-Jacques Rousseau in Paris. An artist and a craftsman with a true passion for shoes, his designs are unique and instantly recognizable, thanks in part to their signature and now trademarked red lacquered soles. Louboutin’s collections for both women and men combine wit, glamour, elegance and technical proficiency like none other. Since the brand’s launch, his creations have been immortalized in museums, on fashion week runways, red carpets, and in pop culture around the world.
A woman’s beauty has always been at the centre of Louboutin’s inspiration, and 2014 welcomed the launch of Christian Louboutin Beauté with its first nail colour, Rouge Louboutin, soon followed by another 30 shades of nail polish. The brand’s highly anticipated ‘second chapter’ of beauty, lip colour, launched in September 2015.
With a prolific collection of women’s and men’s shoes, day and evening handbags and small leather goods, Christian Louboutin now counts more than one hundred boutiques around the world, including several locations dedicated to men’s and a one-of-a-kind beauty boutique located in the heart of Paris’ 1st Arrondissement, just two doors away from 19 Jean-Jacques Rousseau.
Follow Christian Louboutin @LouboutinWorld @LouboutinHomme
Mettre Le Sport En Valeur
Launched in spring 2016 by former French professional athlete Henri Tai, SportyHenri.com offers a carefully curated edit of active-wear and lifestyle clothing, footwear and sporting accessories for discerning athletes and stylish men the world over. The site features a diverse mix of international sports brands as well as innovative and emerging lifestyle labels all hand-selected by Tai. The edit is complemented by editorial content, mixed with advice and top tips from "The Experts", world-renowned athletes who share thoughts and experiences on their sport, as well as “Les Amis d’Henri” passionate friends who share the goal to elevate their day to day sporting life.
Follow Sporty Henri @SportyHenri
About the Collaboration
A collaboration born of friendship which began when designer Christian Louboutin travelled to Cuba to encourage good friend Henri Tai on a photoshoot his new enterprise SportyHenri.com. Capturing the nations dedicated athletes in training, they recognising an opportunity to support these remarkable individuals in the upcoming Summer Olympics. In consultation with the athletes themselves, they created an elegant uniform befitting the glorious celebratory moments of their Olympic journey.
The designs were created solely for use of the athletes of the Cuban National delegation to celebrate their participation at Rio 2016 and will not be sold, neither on line or retail.
Follow the Collaboration #CLxSportyHenri