David Beckham is back in Madrid for new Biotherm Homme Aquapower
- French luxury skincare brand Biotherm Homme has chosen Madrid to celebrate the success of its Aquapower hydration range with brand ambassador David Beckham.
- Men’s skincare product Aquapower Gel sells more than two units per minute.
- In Madrid, David Beckham and Biotherm Homme launched the new Aquapower #GreatStart digital campaign with journalists and top influencers.
David Beckham was in Madrid for the first time in a year. “I am so happy Biotherm Homme invited me to Madrid, a city I lived in for four years. Today we celebrate a new chapter in the Aquapower success story.”
Biotherm Homme Aquapower Gel provides the necessary daily hydration for men’s skin in a fresh texture. The brand announced two new products in the Aquapower range: Aquapower Fresh Water Gel a fresh gel formula able to lower the skin temperature by 2ºC, and Aquapower Daily Defense SPF 14 the sun protection necessary to prevent premature ageing.
“My morning skincare routine is pretty fast — I quickly shower, cleanse, and moisturize my face. Aquapower is great in the morning; it is like a cool splash of water on my face and it is so refreshing. When I use it, I know I have done something good for my skin,” said David Beckham.
David Beckham is Biotherm Homme’s first global ambassador. The relationship will continue with several joint projects planned for men’s skincare and grooming products, the details of which will be revealed before the end of the year.
During his day in Madrid, David Beckham met with actors Alex González and Maxi Iglesias and model and Biotherm Ambassador Ariadne Artiles. Together they launched new Aquapower #GreatStart digital campaign, inviting men to give their day a great start with Aquapower Gel.
Designed to supply daily hydration, while being as light as possible, when it first hit the stores of 2002, Aquapower’s pioneering non-weighty gel texture was big news to men’s skin. In the 15 years since, with more than two units sold every minute, Aquapower Gel remains Biotherm Homme’s highest-selling moisturizer.
With Aquapower gel, men discover hydrating freshness that lasts up to 48 hours — yet feels like nothing. Its original Oligothermal formula — a combination of hydrating, revitalizing amino acids, vitamins E, C and B5 further boosted by Life PlanktonTM — remains unchanged.
About Biotherm Homme
Biotherm, the French skincare brand, launched Biotherm Homme in 1985. For more than 30 years, Biotherm Homme has played a pioneering role in men’s skincare, creating solutions to respond to the specific needs of men’s skin with products such as a moisturiser in gel form, Aquapower, and the anti-aging skin corrector cream Force Supreme. The brand offers a full range of 80 solutions for all skin types. They all share the power of Life Plankton™ and aquatic ingredients which ensures light and invigorating textures.