JOHNNIE WALKER RELEASES WHISKY OF THE FUTURE, INSPIRED BY BLADE RUNNER 2049
Limited Edition Johnnie Walker Black Label The Director’s Cut Celebrates Spirit of Progress and Brand’s Legacy in The Film
New York, NY – (September 25, 2017) - Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner movie as an iconic whisky of the future.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in cinemas October 4. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic. Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To celebrate the promotional collaboration surrounding the film, Johnnie Walker has released four digital vignettes featuring Villeneuve, who discusses the project. "Like many fans, I remember the Johnnie Walker bottle from the first film, so it was a unique privilege to collaborate with Johnnie Walker on designing a totally original, custom bottle for the new movie,” he says. “It was also a once-in-a-lifetime experience to help create the limited edition Director’s Cut blend, which perfectly captures the complex and mysterious world of Blade Runner 2049.”