Make Up For Ever and DJ Feder Launch the New Vibrant Music Track “Breathe” to Celebrate the Launch of Artist Color Shadow
December 1st 2017, Paris, France
With the new ARTIST COLOR SHADOW collection, MAKE UP FOR EVER and FEDER blur the lines between makeup and music.
The legendary ARTIST SHADOW range is now reinvented as ARTIST COLOR SHADOW, a collection of new 124 vibrant powder eye shadows, with higher bendability and available in five unique finishes including matte, metallic, diamond, satin and iridescent that last up to 12 hours1.
The infinite mix possibilities of ARTIST COLOR SHADOW has inspired mix master and stage artist FEDER to create the next track “BREATHE”, inviting consumers to vibrate with colors and to create their color mix.
Discover the official music video here: https://www.youtube.com/watch?v=G_dZf-2cJWg&feature=youtu.be
“I always associate music with colors and emotions, which are at the core of my creative process”, said FEDER. “I’ve been very inspired by the infinite color range of ARTIST COLOR SHADOW to create “BREATHE”; I love the concept of creating music inspired by the vibration of colors. I am thrilled to work with MAKE UP FOR EVER and to be part of the Tribe.”
To create a very impactful, inspiring and vibrant official music video for “BREATHE”, the brand has also collaborated with British avant-garde photographer RANKIN. “From the moment I heard Feder’s track “BREATHE”, I wanted to make a film for it. It’s an immediate dance classic. I love what MAKE UP FOR EVER are doing with this type of project. They’re putting the art back into make-up marketing” said RANKIN.
Now it’s time to create your color mix!
All makeup and music enthusiasts are invited to express themselves by creating their own color mix and sharing their personalized eye shadow palette on social media using #mycolormix. Makeup lovers can create their very own combination of colors and customize their palette of ARTIST COLOR SHADOW, using the pro-inspired palette system: customizable, magnetized cases that hold any refill item including eye shadows and face powders. These cases are rechargeable and come in different formats to carry your favorites - from 1 to 32 ARTIST COLOR SHADOW refills. Now, creativity has no boundaries.
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About MAKE UP FOR EVER:
MAKE UP FOR EVER is the professional makeup brand who provides performers with the makeup and tools needed to transform for the stage. Since our beginning in 1984, we create high performance products for professional makeup artists and makeup fans all around the world. We believe that “LIFE IS A STAGE” and people are the artists of their own lives.
MAKE UP FOR EVER’s mission is to “create and educate to elevate”. The brand allows everyone access to all products and benefits that the professional makeup artists enjoy. The brand has always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances.
MAKE UP FOR EVER believes that people are the artists of their own lives. By providing a nearly infinite product offer, the brand allows everyone to create their own character and to reveal their individuality and personality.
MAKE UP FOR EVER is exuberant, eclectic, full of energy and enthusiasm. The brand considers makeup as a means of self-expression and invites its Tribe to play, experiment and ultimately re-discover their inner artist. This joyful and free spirit covers all aspects of the brand, from product development to the trusting relationship with customers.
MAKE UP FOR EVER shares its passion through education. As mastery unleashes creativity, the brand teaches all makeup techniques to free one’s personality. Merging talent, promoting artistry and sharing knowledge are at the heart of the brand.
MAKE UP FOR EVER has been part of the world leader luxury group LVMH since 1999. The brand is distributed in over 60 countries and in more than 2200 points of sale around the world. All the stores offer a backstage pass into the world where professional makeup artists, creative artists and every day women discover and join in on our passion.
Learn more: www.makeupforever.com @makeupforeverofficial
30 years old Hadrien Federiconi is the new name in French electro. With 3 multi-platinum singles across the globe and his track ‘Goodbye’ being the 50th most tagged single in the history of Shazam, this Paris based DJ is most definitely one to watch! His secret weapon? Thoughtful beats, addictive melodies and an innate sense of twisted synth sounds.
Regardless of his early success, FEDER thought about giving up music but before making his final decision, he released "Goodbye" in the summer of 2014. The single went platinum and straight to the top of the charts in 28 countries, including Russia, Turkey and then France. It was the prized #1 in the Spotify Viral Chart, #1 at Shazam for seven consecutive weeks and "Record of the Year" in 2015. To top it off, he was then nominated for "DJ of the Year" at the NRJ Music Awards. In 2016, the deep groove of "Lordly", featuring Alex Aïono, became the official anthem of the 2017 World Handball Championship. FEDER has now amassed an astonishing 250 million streams across just three singles, remixed for the likes of David Guetta and Rudimental, and he continues to tour some of the world’s most famous clubs and festivals.
Confident in his passion, FEDER does not intend to slow down, and his next goal is to show off his full range of musical talent with several EPs set for release in the months to come. After the uplifting dance vibe of "Back for More" (featuring Daecolm) reaching gold in France and yet another NRJ Music Awards nomination, he is now working on more hip hop sounds, without forgoing pop or future bass. "I try to weave my way through different electronic styles" he explains. Being open to the world, being curious, drawing inspiration from all forms of creation, this is FEDER's mantra. And he lives it every day. Learn more: @feder.music
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1 Instrumental test method performed on 20 women
- Russia: February 2018
- SEA: April 2018
- Middle East: October 2018