LE DÉFILÉ L'ORÉAL PARIS: RELIVE THE FIRST BEAUTY AND FASHION RUNWAY SHOW ON THE RIVER SEINE, OPEN TO ALL!
LE DÉFILÉ L'ORÉAL PARIS: RELIVE THE FIRST BEAUTY AND FASHION RUNWAY SHOW ON THE RIVER SEINE, OPEN TO ALL!
Paris, September 30th, 2018 -- On September 30th, L'Oréal Paris hosted its runway show on the river Seine where everyone was invited!
A wide audience watched Le Défilé L’Oréal Paris on that day on the Seine’s riverbanks, a show celebrating beauty and fashion, where spokespersons and models from different backgrounds appeared to walk over water. Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
LE DÉFILÉ L'ORÉAL PARIS: SHOWTIME ON THE SEINE!
Revealing the new L’Oréal Paris season in beauty for all ages and all origins, L’Oréal Paris Global Makeup Artist Val Garland and Global Hair Artist Stéphane Lancien directed the beauty team in creating 70 hair and makeup looks. The 12 fashion designer partners, from Balmain, Poiret, Jacquemus to Isabel Marant, Elie Saab and many more, showed pieces from collections in-stores now, each inspired by la Parisienne, with jewellery showcased in an exclusive partnership with renowned maison Chopard.
LE DÉFILÉ L'ORÉAL PARIS: A RIVER SHOW FOR THE WORLD
The casting direction united many international L’Oréal Paris spokespeople with iconic figures in the fashion world to celebrate women and beauty in all their diversity.
LE DÉFILÉ L'ORÉAL PARIS: A TECHNICAL FEAT
With a 60-meter runway custom-designed to float on water, traffic along the Seine was halted for the show’s duration. Bringing Paris’ symbolic heart to a temporary stop for a celebration of the fashion and beauty creativity on which the city thrives.
Download the B-Rolls:
B ROLL FULL SHOW: https://we.tl/t-OCzX4MrUqA
B ROLL BACKSTAGE: https://we.tl/t-KAJTVjFJkW
B ROLL TIMELAPSE: https://we.tl/t-OXWqBPKAHQ
Download the photo album: https://we.tl/t-cj63mUiOFM
LE DÉFILÉ L'ORÉAL PARIS: THE PARTNERS
Ami, Atlein, Balmain, Elie Saab, Esteban Cortazar, Giambattista Valli, Isabel Marant, Jacquemus, Miu Miu, Off White, Pierre Hardy, Poiret, Sonia Rykiel and Chopard.
LE DÉFILÉ L'ORÉAL PARIS: THE LINEUP
The spokespeople that walked in the show: Bianca Balti, Thylane Blondeau, Marie Bochet, Maria Borges, Cheryl, Elle Fanning, Luma Grothe, Davika Hoorne, Liya Kebede, Aja Naomi King, Doutzen Kroes, Eva Longoria, Judit Masco, Andie McDowell, Soo Joo Park, Duckie Thot, Nikolaj Coster Waldau and Ming Xi.
The Casting was also composed of iconic figures from the fashion world:
Samile Bermannelli, Anastasia Ivanova, Barbara Valente, Dilone, Louise Pederson, Georgia Fowler, Olamide Ogundele, Yvonne Simone, Cindy Bruna, Teddy Quinlivan, May Andersen, Tasha Tilberg, Chiharu Okunugi, Noemie Lenoir, Georgina Grenville, Abby Champion, Rozanne Verduin, Karly Loyce, Winnie Harlow, Laurijn Bijnen, Jana Julius, Yasmin Le Bon, Birgit Kos, Ophelie Guillermand, Josephine Le Tutour, Julia Banas, Melodie Vaxelaire, Alpha Dia, Xu Meen, Max Fieschi, Emmanuel Yebe
The models were wearing clothes from 13 fashion partners, in the following order:
Isabel Marant: Doutzen Kroes, Birgit Kos, Bianca Balti, Soo Joo Park, Karly Loyce, Liya Kebede, Rozanne Verduin
Jacquemus: Stefanie Giesinger, Noémie Lenoir, Maria Borges, Ming Xi
Sonia Rykiel: Georgia Fowler, Chiharu Okunugi, Melodie Vaxelaire, Julia Banas, Doukissa Nomikou
Atlein: Neelam Gill, Louise Pederson, Anastasia Ivanova, May Andersen
Ami: Nikolaj Coster Waldau, Louise Bourgoin, Max Fieschi, Emmanuel Yebe, Xu Meen, Alpha Dia
Esteban Cortazar: Winnie Harlow, Ophélie Guillermand, Abby Champion, Olamide Ogundele, Georgina Grenville
Off White: Duckie Thot, Josephine Le Tutour, Cheryl, Barbara Valente, Jana Julius
Balmain: Cindy Bruna, Mai Davika Hoorne, Yasmin Le Bon, Aimee Song, Teddy Quinlivan, Iskra Lawrence
Giambattista Valli: Bianca Balti, Judit Masco, Yvonne Simone, Laurijn Bijnen, Samile Bermannelli, Eva Longoria
Poiret: Aja Naomi King, Dilone, Marie Bochet, Luma Grothe, Tasha Tilberg
Miu Miu: Elle Fanning
Elie Saab: Liya Kebede, Andie Macdowell, Soo Joo Park, Thylane Blondeau, Ming Xi, Maria Borges, Doutzen Kroes
LE DÉFILÉ L'ORÉAL PARIS: THE VIP GUESTS
Leila Bekhti, Olivier Rousteing, Esteban Cortazar, Antonin Tron, Elsa Zylbertstain, Marie-Ange Casta, Elie Saab Junior, Eddy de Pretto, Louise Follain, José Antonio Baston, Inès Rau, Francisco Lachowski, Toni Garrn, Cameron Dallas, Loic Prigent, Mademoiselle Agnès, Sir John, Ashley Benson, Kiara Ortega, Andy Koh, Ziwei Wang, Yamy Guo, Xenia Adonts, Dasha Klyukina, Assavanines Samatchaya, Victoria Magrath, Caroline Receveur, Fauve Hautot, Olivia Ruiz, Doina Ciobanu, Sabrina Ouazani