Video for A new chapter: We are MG Empower, Global Digital Innovation Powerhouse

Leading Global Influencer Marketing Agency, MG Empower acquired by US-headquartered Amyris, Inc

About MG Empower

MG Empower is a global creative agency for digital influencer marketing and the partner of choice for influential brands, including Amyris Inc, Bumble, Chopard, StarzPlay, Deliveroo and TikTok Bytedance.

Founded in 2017 by marketing visionary Maira Genovese and operating from its headquarters in London, MG Empower provides digital influencer marketing services to the world's most innovative brands, connecting them purposefully with audiences in over 40 international territories, generating localised impact in over 17 languages. For more information, please visit

About Amyris

Amyris (Nasdaq: AMRS) is a science and technology leader in the research, development, and production of sustainable ingredients for the Clean Health & Beauty and Flavors & Fragrances markets. Amyris uses an impressive array of exclusive technologies, including state-of-the-art machine learning, robotics, and artificial intelligence. Our ingredients are included in over 3,000 products from the world's top brands, reaching more than 200 million consumers. Amyris is proud to own and operate a family of consumer brands - all built around its No Compromise® promise of clean ingredients: Biossance® clean beauty skincare, Pipette® clean baby skincare, and Purecane, a zero-calorie sweetener naturally derived from sugarcane. For more information, please visit

Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and Purecane are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.

Media Contact:

Sarah Bartlett
[email protected]
+44 7710 170968