INTELLECTUAL PROPERTY IS EVERYWHERE!

New tool is empowering creators by helping them protect their ideas by teaching the differences between patents, trademarks, copyrights and trade secrets

BACKGROUND:
Intellectual Property and innovation are a foundation of the American dream worth celebrating.

Patents, trademarks, copyrights and trade secrets are all forms of Intellectual Property (IP). IP refers to creations of the mind, including inventions, literary works, designs, etc. People may have heard the term in the news a few years ago when Taylor Swift was in a battle with her record label for rights to the music she created (and later re-released as “Taylor’s Version”), but many people are unsure about what IP actually is and why it’s important.

That is why the Intellectual Property Owners Education Foundation (IPOEF) has just launched IP Buddy, a first-of-its-kind AI-powered digital assistant designed to make understanding IP more approachable, engaging, and accessible. From first-time inventors and growing startups to people who are simply curious about how IP works, IP Buddy guides users through patents, trademarks, copyrights and trade secrets with clarity.

In this segment, Kristen Lurye explains the new IP Buddy resource and how it will empower more creators, inventors, and entrepreneurs to protect and grow their ideas by teaching what IP is and the differences between IP forms.

For more information, please visit: https://ipbuddy.ai/

FAMOUS IP-HOLDERS

• President Abraham Lincoln holds a patent for a device called "Buoying Vessels Over Shoals"
• Mattel first trademarked the iconic Barbie logo in 1959, and released its first patent of the Barbie doll in 1961

• The Coca-Cola Company originally patented the shape of the Coca-Cola bottle in 1915
• Artist Beyoncé protects various aspects of her brand through trademarks, including the name of her fan base: “Beyhive”
• Author Mark Twain holds three patents, including one for a self-pasting scrapbook
• The KFC Original Recipe, an undisclosed mix of 11 herbs and spices, is a trade secret

More About IPO Education Foundation:
As a subsidiary of the Intellectual Property Owners Association, the Intellectual Property Owners Education Foundation is a non-profit organization devoted to educational and charitable activities designed to teach and promote and understanding for the value of intellectual property rights and encourage innovation. To learn more, visit www.ipoef.org.

Produced for: Intellectual Property Owners Education Foundation (non-profit)