Stop Stroke

/ / Heart Rhythm Society


Atrial Fibrillation, AFib, is an irregular heartbeat that not only increases one's risk of heart disease, but also stroke. This PSA aims to highlight the risk. Using stop motion, the PSA uses various everyday items (including picture frames, clocks, marbles, etc.) to spell out the numerous effects AFib can have on a person throughout their daily life.


Director & Post-Production // Ricardo Villavicencio

Director of Photography // Juan Manuel Fernandez Pozzo

Producer // Jeanne Gunther

Art Direction // Irma Sierra

Composer // Vicente Carrasco

Sound Design // Adam Brawerman

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