Stop Stroke
/ / Heart Rhythm Society
DESCRIPTION
Atrial Fibrillation, AFib, is an irregular heartbeat that not only increases one's risk of heart disease, but also stroke. This PSA aims to highlight the risk. Using stop motion, the PSA uses various everyday items (including picture frames, clocks, marbles, etc.) to spell out the numerous effects AFib can have on a person throughout their daily life.
CREDITS
Director & Post-Production // Ricardo Villavicencio
Director of Photography // Juan Manuel Fernandez Pozzo
Producer // Jeanne Gunther
Art Direction // Irma Sierra
Composer // Vicente Carrasco
Sound Design // Adam Brawerman