REVEALED: THE LATEST TRAVEL TRENDS

AMERICAN WANDERLUST REPORT FINDS OUT WHICH GENERATION IS TAKING THE MOST TRIPS AND WHY A VACATION MAY BE JUST WHAT THE DOCTOR ORDERED!

BACKGROUND:
In a year of economic turbulence, how will Americans be getting inspired, spending and approaching travel in the coming months? A recent trends report by Talker Research took a deep dive into American wanderlust by examining the travel perceptions, ambitions and generational takes of 2,000 consumers. The results revealed some intriguing travel trends by generation and found that a critical mental health boost could be just one flight away.

In this segment, Van Darden, Director of Media Relations for Talker Research, breaks down some of the key findings of this report and talks more about what goes into collecting data for trend reports.

SOME OF THE KEY FINDINGS:

The average person surveyed travels 2.5 times a year and spends nearly $3,500 on travel annually, not including work travel.
Millennials were the most interested in travel and baby boomers the least.
14% have canceled an upcoming trip due to their looming tariffs and recession concerns.
YouTube was the top way respondents source inspiration for where to travel next, while Gen Z gets most of their travel inspiration from TikTok.
The average person reports feeling 67% better mentally after going on a trip.

For more information and to view the full Trends Report, please visit: talkerresearch.com/travel

Produced for: Talker Research