Multichannel News Releases
Month Year
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Month Year
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Sep 15, 2026In honor of founder Don Julio González, the luxury tequila brand invites guests to experience the legacy, heritage and craftmanship behind every bottle.
Jun 4, 2026Anchoring down at Chelsea Piers, the experience brings together world-class hospitality partners, immersive day-to-night programming, and an expansive waterfront ahead of the FIFA World Cup 2026™ Final- Apr 2, 2026Starring FIFA World Cup™ winner Thierry Henry, the film debuts alongside a gold Tequila Don Julio 1942 bottle design that fans can take home — one made to be raised in triumphant celebration of the world’s game.
Mar 10, 2026Crafted for one of the most iconic stages in the world, the signature Tequila Don Julio cocktails served at the Governors Ball are made to be raised.
Jan 20, 2026Marking its second annual Lunar New Year launch, the release unites actor, Ross Butler, a Siegelman Stable zodiac-inspired capsule merch collection and signature cocktails from Asia’s leading bartenders