• DC Department of Health Rubber Revolution television commercial
  • Ask for the Test campaign television commercial.
  • The DC Department of Health launched its DC Takes on HIV campaign to combat high rates of HIV infection. Findings from a survey show the campaign has been effective at driving positive behavior change related to safe sex and HIV testing.
  • The Rubber Revolution campaign raises awareness about and promotes the city’s free condom distribution program as well as encourages the use of condoms by DC residents. Rubber Revolution increased use of condoms among DC residents.
  • The Ask for the Test campaign empowers DC residents to ask their health provider for an HIV test. Ask for the Test prompted a significant number of residents to be proactive about HIV testing.

DC Department of Health Releases New Study: HIV Prevention Campaigns Effective; Contribute to Reduction in HIV Rates

DC residents taking an active role in HIV prevention - DC Takes on HIV Survey Shows results of efforts

(Washington, D.C.) November 17, 2014 / PR Newswire / — Today the District of Columbia Department of Health (DOH) released a new report, “DC Takes On HIV: Public Awareness, Resident Engagement and a Call to Action,” which details the results of an extensive survey of residents’ awareness, knowledge, and behavior associated with the city’s five-year social marketing campaign for HIV prevention.
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The report outlines the effectiveness of the DC Takes on HIV, Ask for the Test and Rubber Revolution campaigns and document success in achieving campaign objectives. The report reveals that the campaigns have been effective at reaching DC residents, especially those most impacted by HIV/AIDS. The campaigns have played a part in people receiving and acting on information to get tested for HIV, get access to free condoms, and to protect themselves and their partners. Most notably, Ask for the Test prompted a significant number of residents to be proactive about HIV testing and Rubber Revolution increased use of condoms among DC residents. In addition, the campaigns have contributed to a dramatic reduction in new HIV cases and an increase in treatment access and enrollment for residents living with HIV/AIDS.

“We know that DC Takes on HIV and its companion campaigns work,” said Dr. Joxel Garcia, Director of the DC Department of Health. “Reaching residents in their homes or on the way to school or work is one of the best ways to connect residents to the array of HIV-prevention resources we offer. Providing those resources is the first step to combatting HIV. Connecting residents across the city to these resources is equally important.”

The ‘DC Takes on HIV: Public Awareness, Resident Engagement and a Call to Action’ poll is based on telephone interviews conducted January 3 through February 9 with adults, 20-64 years of age, in the city of Washington, DC. A total of 810 respondents representing the citywide population of the District were interviewed January 3 through February 4. Braun Research, Incorporated (BRI), headquartered in Princeton, New Jersey, conducted the sampling, screening, interviewing, and tabulation for the survey.

“Our social marketing efforts bridge the awareness gap between DC’s world-class HIV/AIDS services and residents in every ward,” said Michael Kharfen, Senior Deputy Director of the HIV/AIDS, STD, Hepatitis and TB Administration (HAHSTA). “We’re thrilled to be able to quantify the success of the DC Takes on HIV campaign. With what we’ve learned from this study, we can continue to make improvements to our outreach efforts and increase resident access to sexual health services.”

Study Key Findings
DC Takes on HIV (44%), Ask for the Test (39%), and Rubber Revolution (14%) had high visibility throughout the city, with a wide reach and high recall among survey respondents.

The social marketing campaigns increased DC residents’ awareness of and knowledge about the city’s free condom and HIV testing services. More than two thirds (71%) of survey respondents said they know about the city’s free condom services because of the campaigns. And half (50%) of respondents also said the campaigns provided them with new knowledge about HIV and testing.

Survey respondents reported displaying protective behaviors ranging from getting HIV information (36%), to getting tested for HIV (27%) and using condoms more frequently (28%) as a result of seeing the social marketing campaigns.

“Ask for The Test and Rubber Revolution put the power of positive sexual health choices in the hands of District residents,” noted Kharfen. “Every year we’re making new gains in improving overall public health in DC by creating behavior change and promoting direction action on an individual level.”

To access the full survey report and other resources, visit the DOH website at https://doh.dc.gov.

About the Survey and Braun Research International
Braun Research, Incorporated (BRI), conducted the survey on behalf of HAHSTA from January 3 to February 9, 2014. A total of 810 respondents were surveyed via phone within Washington, DC, and results were weighted to reflect the online adult population of computer users. Braun Research, Inc. is a leading marketing and public opinion research firm. BRI is internationally recognized as a firm which employs techniques and standards approved by the world’s leading survey research academic organizations. Braun is an active member of AAPOR (The American Association for Public Opinion Research, CMOR (Council on Marketing and Opinion Research) and CASRO (Council on American Survey Research Organizations).

About the District of Columbia Department of Health
The Mission of the Department of Health is to promote and protect the health, safety and quality of life of residents, visitors and those doing business in the District of Columbia. For more information on the DC Department of Health DC Takes On HIV, Ask for the Test and Rubber Revolution campaigns, visit www.dctakesonhiv.com and www.rubberrevolutiondc.com.