n11.com boxes turn into "homes" for street animals
Istanbul 22nd October, 2015/PR Newswire/ - As an addition to the social responsibility project it started for sheltering street animals, the lucky address for shopping, n11.com, has now redesigned its delivery boxes, turning them into portable "homes" that can protect animals living on the streets from the harsh conditions of winter.
Contributing to the e-trade sector with its innovative activities, n11.com has completed the design work that it has been conducting in the last period, turning its delivery boxes into portable "homes" for street animals.
The special boxes were designed to especially endure cold weather conditions and were produced after approximately a year of Research and Development efforts. From now on, shoppers who order pet food on n11.com will be contributing to providing street dogs and cats with a warm home.
"Every street animal will find itself a home under the hardest and harshest winter conditions"
Explaining that the "Pet Boxes" project converting delivery boxes into "homes" took the length of a year to complete and incurred a substantial cost, n11.com Marketing Assistant General Manager Bilgen Aldan Albayrak said, "We started the Pet Box project with the idea that shoppers could recycle the delivery boxes sent to them at the delivery of their goods for a good cause. As n11.com, this was the kernel for the idea and over the next year, we worked on the design of these boxes. We worked with the awareness of our responsibility to the community and its street animals without at all dwelling on time spent or cost.
"The project will be expanded"
n11.com Marketing Assistant General Manager Bilgen Aldan Albayrak added that e-trade had a huge potential in Turkey and that social responsibility projects could also be carried out through this channel. Commenting that the Pet Box project was just a starting project for n11.com, Albayrak continued, "We launched the Pet Box project in the light of the need for shelter that street animals have in the cold weather and this way, we are also recycling thousands of boxes that would otherwise wind up in the garbage. Contributing to the project for now will be possible while shopping for pet food on the n11.com campaign page. In the period ahead, we plan to expand this project and work to differentiate it. Our hope is that this project that we started at n11.com will turn into a community effort.
As part of the project, shoppers purchasing 10 kilograms or more of the pet foods advertised on the n11.com campaign page will be able to create shelters for street animals by easily turning the delivery boxes into animal homes.
Established in June 2012 and becoming available to consumers in April 2013, the e-trade platform n11.com is a sales channel that operates under the concept of B2C or "right from the business to the consumer." Offering customers the added values of "Trust" and "Ease" and of "Support" and "Care" to shops, n11.com is a pioneer in Turkey's e-trade sector with its innovative services. With the R&D activities that it carries out at Istanbul Technical University's Teknokent (Technocity), the enterprise contributes to the development of the sector, working to change the consumer's perception of e-trading, n11.com had 30,000 registered shops, 26 million registered goods, close to 5 million members, and received a total of 137 million hits in the first half of 2015. It continues to work with the vision of becoming an e-trade sector leader in Turkey and in the region.