Karl Lagerfeld Kids Premieres Worldwide
In an unprecedented first, Karl Lagerfeld will premiere his new ready-to-wear and accessories collection for children and babies on Melijoe.com. On November 9th, Melijoe.com is proud to propose the Karl Lagerfeld Kids collection and to offer customers the chance to pre-order pieces from the spring-summer 2016 debut collection.
A new family of mini-Karls has arrived ! The iconic profiles of the designer and his feline muse, Choupette, crop up here and there in embroideries and prints, spicing up a collection that, in true Lagerfeld style, is both witty and chic. For older children, there are T-shirts and sweatshirts in every color, jeans, skirts, ties and, of course, the indispensible crisp white shirt and black blazer. Layettes rock like never before, from bonnets and bibs to booties, tiny blouses and mini-blazers. When it comes to accessories, the collection brims with adorable details, from cat ears and whiskers to trompe l’oeil collars and ties, fingerless gloves, rock star sunglasses, caps, ballerina flats, headbands and miniature handbags.
Meanwhile, Choupette, the event’s guest star, is busy shaking up Melijoe.com ’s world. In animated form, she pounces from one piece of clothing to the next, frolics through the pages and, with Karl’s blessing, takes over the site. One minute, she pops out of a T-shirt collar, a parka bearing her own image or a rain boot. The next, she slips out from under a cap, snatches a cat-ear headband, steps into a pair of ballerina flats, slides coyly under Lagerfeld’s portrait and curls up inside a miniskirt. Her face is so adorable, it would be impossible not to follow her!
What’s more, that fun-loving cat is just getting warmed up: exclusively for Melijoe.com, Choupette stars in four videos that mix film and 2D animation. There she goes, wandering through a photo shoot, barging onto the catwalk in the middle of a fashion show, swiping Lagerfeld’s laptop to chat with her girlfriends and wreaking havoc on the designer’s drawing board, episodes that are captured in amusing little snippets designed to be posted and shared across social media.
And that’s only the beginning: Choupette still has plenty of surprises in store – stay tuned!
The Karl Lagerfeld Kids spring-summer 2016 collection is available worldwide at Melijoe.com starting November 9th. Orders will be shipped in December 2015.
Communication : Pascale Launay email@example.com
Melijoe.com was created in 2007, born of Nathalie Christen-Genty’s desire to offer the most refined online selection of fashions for children aged 0-16 years. A seasoned digital entrepreneur, Nathalie began working on websites at the age of 20. 100% Parisian and now a working mom with 5 children, Nathalie Christen-Genty embodies the effortless chic style and je ne sais quoi women all over the world admire. Thanks to her entrepreneurial talent, Melijoe.com has transformed from start-up into a directional online fashion retailer.
8 years plus 60 collaborators of 7 nationalities later, Melijoe.com offers children the most iconic names in fashion (Karl Lagerfeld Kids, Little Marc Jacobs, Chloé, Marni, Margherita, Dolce & Gabbana, Burberry…) in 8 languages and 9 currencies across 5 continents.
KARL LAGERFELD COMPANY PROFILE
As one of the world’s most celebrated fashion designers, Karl Lagerfeld is globally renowned for his aspirational and cutting-edge approach to style. The iconic designer’s namesake fashion house reflects his own signature aesthetic through creative, cool and accessible-luxe apparel and accessories.
KARL LAGERFELD delivers distinctive style and quality to consumers through a breadth of collections including ready-to-wear for men and women, accessories, bags, watches and eyewear. These collections are complemented by LAGERFELD – a line of casual but refined urban menswear – and premium fragrances, which were added to the portfolio in 2014. In 2015 the company announced the launch of its online global women’s flagship store on Karl.com, and the brand portfolio will further expand in spring 2016 with the launch of a children’s wear collection.
The KARL LAGERFELD brand integrates its unique approach to design with an innovative digital strategy and global 360-degree vision, reflected through an expanding global network of retail stores and wholesale locations. KARL LAGERFELD is headquartered in Paris’ Saint-Germain-des-Prés district.