TORONTO, Nov 22, 2023 — Nourish Food Marketing, a full-service marketing agency working exclusively with food, beverage, and agricultural clients, has released their 8th annual Trend Report.
The 2024 Trend Report outlines eight critical trends shaping the future landscape of the food and beverage industry:
Nourish President Jo-Ann McArthur notes, “It’s shaping up to be a dynamic time in food and beverage, with shifting priorities for consumers, producers, and retailers - and us marketers. It’s a time of expanded choices, fresh thinking, and new perspectives!”
In a world increasingly shaped by technological advancements, the report highlights the pervasive role of AI in catapulting consumer trends and reshaping the industry. The report acknowledges the challenges ahead, emphasizing the need for sustainable practices in the face of global climate concerns.
The 2024 report delves into the critical issue of water scarcity and its transformation from a neglected resource to a pressing concern. It also explores the interaction of food choices and cognitive health, the mainstreaming of alcohol moderation, and the changing landscape of plant-based alternatives.
The 2024 Nourish Trend Report is available now.
To read the full report, click here.