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Champion’s oil films - This year, the Infiniti Red Bull Racing (IRBR) F1 team and Total celebrate their 7th season together.
PARIS, August 20, 2015/PRNewswire/ -- This technical collaboration has earned the team 4 double F1 World Champion titles. Formula 1 new products research is what allows Total to offer its customers ultra efficient Total Quartz engine oils.
As a Team partner to the Infiniti Red Bull Racing team, Total created a series of 3 short digital films portraying the drivers in an unusual and quirky way.
Through humour and metaphor, Total underlines that engine oil is a key component to reaching your best performance in a competition: To get champion results, you need a champion oil. The goal is to remind consumers that Total, as lubricants provider, is a Team partner of the utmost importance for IRBR.
The drivers, Daniel Ricciardo and Daniil Kvyat, had a great time playing comedians for a whole afternoon while they were directed by French director Tristan Aurouet in a relaxed and fun atmosphere.
The scripts :
In the first film ("Mayonnaise") Daniel Ricciardo offers a plate of vegetables and mayonnaise dip to Daniil Kvyat. Daniil tries it but seems disgusted by the unusual taste of the mayonnaise. He asks Daniel what oil he used and Daniel answers that he used the very best, because only with the oil of champion can he achieve a champion status mayonnaise. The camera reveals a barrel of Total Quartz engine oil.
In the second film ("Tan"), Daniel and Daniil are sunbathing on deck chairs. Daniel spreads oil all over his face and Daniil seems troubled by the smell. He asks Daniel what oil he’s using. Daniel answers that he uses only the best, because only with the oil of champions can he achieve a tan worthy of a champion. Daniil does not seem convinced by those explanations. The camera reveals a barrel of Total Quartz motor oil.
In the third film ("Painting") Daniel is standing in front of a canvas, painting a portrait of Daniil. Daniil comes closer to the painting to observe it in greater detail. He asks Daniel what oil he used. Daniel answers that he only uses the best oil, because only with the oil of champions can he paint like a champion. Daniil congratulates his teammate and Daniel nods his head in clear approval of his own art. The camera reveals a barrel of Total Quartz motor oil.
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