YSL BEAUTÉ FOREVER YOUTH LIBERATOR SERUM JOINS
THE BERLIN MUSEUM OF SCIENCE &TECHNOLOGY COLLECTION
Paris, 11 December, 2015 - For the first time a YSL skincare product joins the collection at a science museum. Glycobiology, the science of glycans applied to the skin and cosmetics pioneered by YSL Beauté with FOREVER YOUTH LIBERATOR SERUM, is now part of the Berlin Museum‘s newly inaugurated permanent exhibition dedicated to the central role played by glycans in the realm of life.
After being closed for renovations for three years, the Berlin-based Sugar Museum has reopened as part of the Deutsches Technikmuseum with an expanded exhibition about sugars: “Sugars and Beyond! Food – Matter – Energy”, from November 26, 2015. In addition to the traditional focus of the former Sugar Museum, which concentrated on the production, use and social history of cane and beet sugars, the newly opened exhibition sheds light on the topic of sugar from entirely new perspectives.
YSL.SKINSCIENCE PIONEERS GLYCOBIOLOGY
In 2012, YSL Beauté and YSL.SKINSCIENCE launched FOREVER YOUTH LIBERATOR SERUM. Harnessing the scientific breakthrough uncovered by glycobiology, it represented a next-generation beauty weapon. Attracting international recognition for its anti-wrinkle performance, it was hailed a new skincare icon.
GLYCOBIOLOGY, A FUTURE PATH ALONG TO ANALYSE SKIN
Glycobiology has recently been making significant new inroads, thanks to the latest advances in technology that has made it possible to analyze the skin’s biological mechanisms with greater precision. It has now been clearly established that glycans are major constituents of the skin and play a decisive role in the skin’s balance.
“The realms of glycobiology offer huge challenges and opportunities. We are seeing the emergence of ground-breaking applications in the sector of living sciences. The importance of glycans as a “third language” is now acknowledged and is opening the door to new products and applications, and cosmetics is just one of its application.” Professor Peter H. Seeberger, Director of the Biomolecular Systems Department at the Max Planck Institute and member of YSL.SKINSCIENCE committee.
“30 years ago, when I started working on glycobiology, it was still very early days for this sector. Thanks to tremendous technical progress, it can now be applied to the skin. The latest discoveries are considerable and enable us to open up a new lead in the world of cosmetics. The point is that the youthfulness of skin is now being decoded in a radically different way.” Dr. Bruno A. Bernard, L’Oréal Fellow, member of YSL.SKINSCIENCE committee.
FOR THE RECORD
About Yves Saint Laurent Beauté
Yves Saint Laurent Beauté creates and markets fragrances and cosmetic products. Since the launch of Y in 1964, 50 years ago, Yves Saint Laurent’s history has been marked by a number of successes, including Opium, Paris, and the L’Homme line. The makeup Yves Saint Laurent offers the highest technology in a jewel case with iconic products like Touche Éclat, Mascara Volume Effet Faux Cils, Rouge Pur Couture and Vernis à Lèvres. Lloyd Simmonds is the Creative Director Makeup of the brand. Skincare combines cutting-edge science with glamour and sensoriality around the range Forever Youth Liberator, Forever Light Creator and premium skincare Or Rouge.
Corporate Communication Director YSL Beauté
Email: [email protected]