Donate to Shoes That Fit
Banner with cartoon shoes on a blue background

Nordstrom Celebrates 10 Years of Giving New Shoes to Kids in Need, Donating More Than 200,000 Pairs

Retailer and its customers, in partnership with non-profit Shoes That Fit, to give over 35,000 pairs of sneakers to kids in need this year

SEATTLE, Aug. 17, 2020 – As kids begin a new school year, they typically look forward to new teachers, classmates, clothes and supplies. While this year may look a little different with many students transitioning to virtual learning and parents juggling more, one thing remains the same. Kids need properly fitting shoes to help start their school year off right.

That’s why Nordstrom is proud to continue its partnership with customers and the nonprofit Shoes That Fit for the tenth year in a row to provide brand-new and well-fitting sneakers to kids in need in local communities. Starting today and through October 4, customers can purchase $10 giving cards in all Nordstrom stores or donate online.

Play Video
Play a external video


Nordstrom Donates 200,000+ Shoes to Kids

“At Nordstrom, we are committed to making a difference in our communities,” said Scott Meden, chief marketing officer at Nordstrom. “Each pair of shoes donated represents a child with more confidence, hope, self-esteem, and joy. We are thankful to our customers and employees who have helped us give more than 200,000 pairs of shoes to kids in need over the last 10 years.”

Small Steps for Big Impact

Shoes are often the most visible sign of their situation. Since 2010, together with its customers, Nordstrom has raised nearly $4 million to give 200,000 kids in need a brand-new pair of shoes. These shoes have been delivered at schools across the United States, all of which have a high percentage of students on free or reduced lunch programs. When children receive their new shoes through the Shoes That Fit program, schools shared that 40% of those students increased attendance and 87% reported increased self-esteem.

“For children to reach their full potential, they need to feel good about themselves. Creating this confidence in children at a young age is empowering and critical to their future success,” said Amy Fass, CEO of Shoes That Fit. “We are proud to partner with Nordstrom to give back to these children and invest in their future.”

This year, Nordstrom has also enlisted the help of Olympic gold-medalist Gabby Douglas to encourage people to help the retailer donate over 35,000 shoes to kids in need.

Nordstrom Donates 200,000+ Shoes to Kids
Play a external video

Nordstrom Donates 200,000+ Shoes to Kids

Gabby Douglas encourages her community to give back with Nordstrom and Shoes That Fit

How You Can Give Back

From August 17 – October 4, visit any U.S. Nordstrom, Nordstrom Rack, Nordstrom Local or Last Chance location to purchase a $10 Shoes That Fit giving card. One hundred percent of proceeds from every giving card purchased goes toward the gift of one pair of new sneakers for a child in need. Individuals can also make an online, tax-deductible donation at

Beyond the partnership with Shoes That Fit, Nordstrom supports the local communities where it does business. In 2019, the company donated nearly $11 million to 392 organizations in every community where Nordstrom does business. Many of these organizations provide basic necessities to kids and families so they can thrive and reach their full potential.


Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores in 40 states, including 100 full-line stores in the United States, Canada and Puerto Rico; 247 Nordstrom Rack stores; two clearance stores; and five Nordstrom Local service hubs. Additionally, customers are served online through,,, and Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.


A national 501(c)3 nonprofit organization based in Claremont, CA., Shoes That Fit tackles one of the most visible signs of poverty in America by giving children in need new athletic shoes to attend school with dignity and joy, prepared to learn, play and thrive. Named a California Nonprofit of the Year, Shoes That Fit delivered new athletic shoes to more than 120,000 children in more than 2,600 schools across 48 states last year alone. Help ensure that no child misses school because they don't have shoes that fit by visiting our website

Share on Facebook Share on Twitter Share on Pinterest Share on LinkedIn