ENGLEWOOD CLIFFS, N.J., July 22, 2020 – A new digital food and wine content series, Notes from the Cellar, premieres today from LG SIGNATURE, the ultra-premium brand from LG Electronics known for its cutting-edge innovation and world-class design.
Featuring trailblazing brand ambassadors Misty Copeland of the American Ballet Theatre and wine critic James Suckling, and a trifecta of esteemed New York City chefs – Cédric Vongerichten of Wayan, Brian Lockwood of Eleven Madison Park and Matt Abdoo of Pig Beach – the series spotlights the new LG SIGNATURE Wine Cellar, the brand’s latest innovative lifestyle solution.
Brian Lockwood – Chef de Cuisine at Eleven Madison Park at his family home in Denver, CO
Matt Abdoo – Executive Chef and Owner of Pig Beach at his restaurant in Brooklyn, NY
Cédric Vongerichten – Chef and Owner of Wayan at his home in Pound Ridge, NY
Misty Copeland – LG SIGNATURE ambassador and American Ballet Theatre Principal Dancer
James Suckling – LG SIGNATURE ambassador and acclaimed wine critic
Notes from the Cellar will explore a range of themes related to how those involved are continuing to cope, reflect and adapt to their new environments during the pandemic. Episodes will feature simple, flavorful signature dishes that viewers can recreate at home, along with wine pairing recommendations, while showcasing the wine cellar’s storage features that include convertible drawers that can help preserve your freshest ingredients, and advanced technologies for optimum wine storage.
Video series themes and rollout dates are as follows:
“Our team is learning new insights every day about our fellow American consumers during these uncertain times, and now more than ever, we want to spread inspiration,” says Peggy Ang, marketing vice president at LG Electronics USA, which markets LG SIGNATURE brand products in the United States. “That’s why we’re pleased to share our passion project, Notes from the Cellar, that brings together a group of inspiring people who can energize those looking to take their appreciation of food and wine to the next level.”
Notes from the Cellar Series Features Taste Makers, Thought Leaders
LG SIGNATURE Wine Cellar Redefines Preservation
Boasting a sleek, seamless design, the smart, WiFi-enabled LG SIGNATURE Wine Cellar mimics the environment of traditional wine caves using LG’s Optimal Preservation Technology™ to minimize temperature fluctuations, reduce vibration, limit light exposure and lock in humidity, creating the ideal storage environment for any variety or vintage.
The unit can hold up to 65 bottles and features noteworthy conveniences like InstaView™, the glass touch display that illuminates for easy exterior viewing to reduce cold air loss, and Voice Activation powered by LG’s ThinQ™ technology, which allows you to open the door with the sound of your voice. Or, use the Auto Open Door™ feature to open the door automatically with the wave of a foot. Convertible drawers offer customizable temperatures from fridge to freezer mode, exemplifying the wine cellar as an all-in-one preservation system for food and wine.
For more product information and to tune in to Notes from the Cellar, please visit www.LGSIGNATURE.com. All episodes will also be available on the brand’s social channels including YouTube, Facebook, Instagram and Twitter using the hashtag #NotesfromtheCellar.
About LG SIGNATURE
LG SIGNATURE is the first ultra-premium brand across multiple product categories from global innovator LG Electronics. Catering to the most discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, the distinctive LG SIGNATURE products were designed with their true essence in mind – streamlined to focus on each product’s essential function while maintaining the LG SIGNATURE’s modern, signature design. www.LGSIGNATURE.com.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. LG is a 2020 ENERGY STAR® Partner of the Year. www.LG.com.
LG Electronics USA
John I. Taylor
+1 201 816 2166
+1 201 816 2011