WASHINGTON—Mary Steenburgen, Ted Danson, Alicia Silverstone, renowned breast cancer surgeon Kristi Funk, MD, and Jasmine C. Leyva, director of the documentary The Invisible Vegan, appear in a new public service announcement (PSA) urging women to reduce their risk for breast cancer through simple lifestyle steps. The PSA is running throughout October, Breast Cancer Awareness Month.
The PSA is a part of the national “Let’s Beat Breast Cancer” campaign, a four-pronged, science-backed strategy, co-created by Dr. Funk and the Physicians Committee for Responsible Medicine, a national organization of more than 12,000 doctor members.
“What you eat can either fuel cancer or help your body seek and destroy it,” says Kristi Funk, MD, breast cancer surgeon and lead ambassador for the campaign. “Eating whole, colorful plant foods helps your body defend itself from rogue cancer cells.”
Studies show that women who eat more soy have a lower risk of breast cancer! Soy foods may help protect women who have already had breast cancer, too. Learn more and try some of our favorite healthy soy recipes! #LetsBeatBreastCancer Tweet
The campaign offers several free resources, including an e-cookbook, that will help women adopt its four key components:
Dr. Funk is a board-certified breast cancer surgeon who co-founded the Pink Lotus Breast Center in Los Angeles. She has helped thousands of women, including celebrities Angelina Jolie and Sheryl Crow, through breast cancer treatment. While writing the national best-seller Breasts: The Owner’s Manual, Dr. Funk’s research led her family to adopt a plant-based diet.
Sisters Network Inc., The George Washington University School of Medicine & Health Sciences Office of Integrative Medicine and Health, No Evil Foods, ThirdLove, and Rancho Gordo are among the dozens of entities that have partnered with the campaign.
Reporters/Producers: Contact Leslie to schedule an interview with Dr. Funk or a Physicians Committee expert, 443-534-5803 or [email protected].
Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research and medical training.