October 27, 2021 – As Kia’s longest running nameplate which pioneered its segment, the Sportage undergoes its most significant change to date as the fifth generation is unveiled. Developed as part of Kia’s new global brand transformation, “Movement that Inspires,” the all-new 2023 Sportage subcompact SUV delivers more of everything for today’s savvy, adventurous and eco-conscious consumers.
Exuding the brand’s new “Opposites United” design philosophy, the new Sportage is a welcome addition in a sea of bland-looking subcompact SUVs that crowd today’s market. Significantly larger, more capable and powerful, and targeted to be more fuel efficient, the fifth-generation model debuts a number of Sportage firsts including an available dual panoramic curved digital display and an exciting new variant that will literally take consumers to new heights. Most Sportage trims will now be assembled in the U.S., alongside the award-winning Telluride, Sorento, and K5 at Kia’s manufacturing plant in West Point, Georgia.
All-new 2023 Kia Sportage SUV undergoes total transformation: gets bigger and bolder. #KiaSportage Tweet
“While Kia moves purposefully toward electrification, we are further strengthening the Sportage lineup by adding a variety of options suited for all different kinds of customers,” said Sean Yoon, president and CEO, Kia America, Kia North America. “The tremendous success formula of our current stable of SUVs has been infused into every ounce of the new Sportage, transforming it into a leader of the pack with its cutting-edge design, adventurous capability and desirable in-car technology.”
The Sportage delivers something for everyone, with a diverse lineup and trim levels that include the LX, EX, SX, SX-Prestige and X-Line, while the all-new Sportage X-Pro and X-Pro Prestige trims allow drivers to venture further into nature with off-road ready features including all-terrain tires, among other elements.
With several enticing variants to come, the 2023 Sportage will help build Kia’s reputation in electrification, while also strengthening the brand’s commitment to building rugged and capable SUVs. Following in the footsteps of the Sorento, the Sportage will also be available in a hybrid version. Details on that and other powertrains will be revealed at a later date, while gasoline variants are anticipated to go on sale in the U.S. in the first quarter of 2022.
A Balancing Act in Design
Bearing all the elements of Kia’s new “Opposites United” design philosophy, Sportage’s distinctive appearance leaves a lasting impression with its contrasting but unified elements. Smooth, soft surfaces are offset by rugged, sheer forms, combining off-road confidence with cutting edge modern cues. It’s sleek and ready for anything.
A Living Space Both Comfortable and Connected
Inspired by high-end outdoor products, furniture, and modern architecture, the Sportage’s interior is a new concept for Kia, transforming the cabin into a pleasant living space, complete with near-luxury, thoughtful features:
To further distinguish itself from the hot-selling Seltos and more clearly define its space in Kia’s robust SUV lineup, the Sportage has gone from one of the smallest SUVs in its class to one of the largest. With best-in-class rear legroom7, rear passengers are greeted with a more relaxing space where they can feel good about kicking back.
To match the high-tech interior, the Sportage abounds with standard and available infotainment to keep drivers connected, confident, and informed of what’s going on around them.
Underpinned by the same all-new 3rd generation “N3” platform found in the Sorento, the chassis provides a rigid base and aims to offer:
A Diverse Engine Lineup
Whether you’re an urban adventurer or an off-pavement explorer, there’s a Sportage for you.
Sportage All-Wheel Drive X-Line and X-Pro
In developing a reputation for building rugged and capable SUVs, Sportage is available in the X-Line and all-new Sportage X-Pro trims. Both come standard with AWD and a unique tread-like stitching pattern on unique and easy to clean SynTex synthetic leather seats.
Sportage X-Line blends sporty and rugged looking exterior features:
Sportage X-Pro has off-road hardware to match its design elements, so it doesn’t just look like a trail-ready vehicle – it is.
Inspiring Driver Confidence with Advanced Driver Assistance
There’s no shortage of standard Advanced Driver Assistance Systems.20 Even at the base LX level, drivers will appreciate the convenience of having some of Kia’s most technologically advanced systems.
Optional Advanced Driver Assistance Systems:
Kia America – about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.
1 Distracted driving can result in the loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
2 Best-in-class interior room, cargo room, and rear seat legroom claims based on comparison of 2021 and 2022 Mass Market Subcompact SUVs as of October 2021. Mass Market Subcompact SUV class as determined by Kia Segmentation.
3 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.
4 EPA estimates currently unavailable and expected closer to on-sale date. Targeted MPG improvement as determined by manufacturer testing for at least one trim. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. EPA estimates, when available, can be found at fueleconomy.gov
5 Distracted driving can result in the loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
6 Always stow cargo safely and securely.
7 Best-in-class rear seat legroom claim based on comparison of 2021 and 2022 Mass Market Subcompact SUVs as of October 2021. Mass Market Subcompact SUV class as determined by Kia Segmentation.
8 Android Auto vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play store and an Android compatible smartphone running Android 5.0 Lollipop or higher. Data plan rates apply. Android, Android Auto, and Google Play are trademarks of Google LLC.
9 CarPlay runs on smartphone cellular data service. Normal data rates apply. Apple and CarPlay are trademarks of Apple, Inc.
10 When engaged, 360-degree Surround-View Monitor is not a substitute for safe driving and may not display all objects around vehicle. Always drive safely and use caution.
11 Harman Kardon is a registered trademark of Harman International Industries, Inc.
12 The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth enabled device is required to use Bluetooth wireless technology.
13 Charging system only works with select devices. Refer to the vehicle’s Owner’s Manual for warnings and instructions.
15 Wi-Fi Hotspot requires enrollment in Kia Connect. Trial or paid subscription data plan required. Wi-Fi Hotspot services require vehicle cellular connectivity and availability of vehicle GPS signal; certain services may collect location information. Wi-Fi Hotspot available only in the fifty (50) United States and the District of Columbia. Wi-Fi Hotspot may be unavailable for model year 2022 and newer vehicles that are purchased or sold in Massachusetts.
16 Remote features require a Kia Connect subscription, a compatible smartphone, and a wireless signal with good coverage. Normal cellular service rates may apply. Do not use remote climate control or remote start if vehicle is in an enclosed area (e.g., closed garage) or a partially enclosed area without ventilation. Close all doors leading from adjacent living areas to the vehicle area before executing a remote climate control or remote start command.
17 Amazon devices are sold separately and require a Wi-Fi internet connection. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
18 Google devices are sold separately and require a Wi-Fi internet connection. Google, Google Assistant, and all related logos are trademarks of Google, Inc.
19 BF Goodrich is a trademark of Compagnie Générale Des Establissements Michelin.
20 These features are not substitutes for safe driving and may not detect or display all objects surrounding vehicle. Always drive safely and use caution.
21 When engaged, Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
22 When engaged, Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle.
23 These features are not substitutes for safe driving and may not detect or display all objects surrounding vehicle. Always drive safely and use caution.
24 When engaged, Highway Driving Assist is not a substitute for safe driving, may not detect all objects around the vehicle, and only functions on certain federal highways. Always drive safely and use caution.
25 When engaged, Safe Exit Warning is not a substitute for one’s attention and may not detect all objects surrounding the vehicle. Always pay attention to traffic and to the area around your vehicle when exiting the vehicle.