San Francisco, March 9, 2022 - Quay, a leading global eyewear brand, announces its latest collaboration with businesswoman, international influencer, activist, DJ, recording artist and Y2K fashion icon, Paris Hilton. The QUAY X PARIS campaign represents female empowerment, rebellion, and unwavering confidence with a 60-second spot featuring Paris Hilton, wearing Quays and dressed fabulously, in a series of etiquette lessons where she breaks all the rules and does it her own way. The collaboration features a 12-piece statement-making collection of sunnies, prescription and blue light glasses, starting at $55, available March 9th in-store and online at Quay.com.
In furthering both Quay and Paris Hilton’s missions to empower young women and support them in pursuing their dreams, they have partnered with Project Glimmer, a national non-profit organization that serves over 800k young women, for a Giving is Sliving philanthropy program. This program includes a $25,000 donation to Project Glimmer, along with $100,000 worth of product, and customers can also round up any purchase sitewide throughout the month of March to raise additional funds. Quay will also host an “Empower Hour” for the girls at Project Glimmer, designed to inspire them to achieve success in school, work and life, and open ideas to new career paths.
Paris Hilton demonstrates the Quays to Sliving in her new eyewear collaboration with @QuayAustralia Tweet
“Paris Hilton has been an icon in the fashion, business, entertainment, and philanthropic space for decades on end. Her ability to constantly evolve, start new trends, innovate in multiple industries, and now lead in the digital space, all while being an empowered female who empowers others, is exactly why she is the perfect collaborator for Quay,” says Quay’s CEO, Jodi Bricker.
Regarding the Giving is Sliving philanthropy program, Paris shares, “Collaborating with a brand that is both lead by women, and has such a strong emphasis on empowering women, all while being able to give back with them to a charity like Project Glimmer is exactly what I aim to do. Our missions are aligned, and I couldn’t be prouder of our partnership.”
On the QUAY X PARIS collection, Paris adds, “These frames give you that extra confidence to sliv your best life and go after your wildest dreams. The oversized squares, called Total Vibe, are the perfect instant-diva shades, and the narrow shapes in pink and checkered print give you that rebellious trendsetter vibe. The entire collection… loves it.”
To shop the QUAY X PARIS collection and learn more about the Giving is Sliving program, please visit Quay.com.
PRONUNCIATION IS /key/
Quay was born roadside on the festival circuit, soaking up good vibes + bold style. Inspired by the unfiltered self-expression of artists + festival-goers, they began to create cool, affordable sunnies. Today, Quay is backed by a diverse global community of passionate fans looking to express their selfie in every situation.
The belief that Community is Quay and that all people—regardless of gender, sexual orientation, race, or creed—deserve respect, opportunity, and love is central to everything that Quay does. Quay is committed to philanthropy + cause efforts to support the self-expression, confidence, and well-being of their global community.
Whether you want to stay shady in Quay sunnies, practice safe specs in blue light glasses, or catch the views in prescription eyewear, self-expression and confidence are Quay. Quay glasses and accessories give their community freedom to try on a new version of themselves on the daily, without breaking the bank—all sunnies + blue light glasses range from just $55 - $85 USD, prescription eyewear ranges from $95 - $150 USD, and jewelry pieces range from $25 - $65 USD.
For more information, please visit Quay.com
ABOUT PARIS HILTON
One of today’s most recognizable entrepreneurs and international influencers, Paris Hilton is a pioneer in television, podcasting and NFTs and an innovator in building businesses, social media and celebrity branding.
Since starring in “The Simple Life,” Hilton has built a global empire as a businesswoman, influencer, activist, DJ, designer, investor, recording artist, philanthropist, host, actress, chef, model and author. Hilton has also solidified herself as an NFT leader as was recently named #7 on Forbes’ NFT 50 most influential people in NFTs and awarded “Winner of Best Charity NFT” at the 2020 NFT Awards.
In staying true to her goal of fostering empowerment, and in collaboration with Sevens Foundation, Paris curated and launched “Empowered By Paris: Empowered Women Empower Women Exhibition”, which is an NFT exhibit dedicated to showcasing and equipping female artists with a platform to succeed.