NEW YORK, NY - March 10, 2023 – Women filmmakers make up only 24%* of the top filmmaking roles in the industry, so as a brand with a longstanding commitment to progressing gender equity, this awards season, Johnnie Walker is celebrating women trailblazers who changed the fabric of film, and enabling future generations of women filmmakers, by leaning into one of Hollywood’s most iconic symbols – the red carpet.
As part of the Johnnie Walker First Strides initiative, and in time for the pinnacle of awards season, the brand has crafted a piece of art symbolizing the red carpet in honor of the many women who have broken and continue to break barriers so future generations of women will be seen and celebrated walking the red carpet.
The avant-garde work spotlights seven filmmakers for their boundary-pushing contributions to culture, including:
The carpet will debut at the 16th Annual WIF Oscar Party, which Johnnie Walker is a presenting sponsor of to help honor all 65 women, in front of and behind the camera, who have been nominated for an award this year. Learn more about this year’s nominees and how WIF is recognizing their work by visiting womeninfilm.org/voteforwomen.
“The stories being told by women deserve to be celebrated, and we need to see and hear more of them," said Sophie Kelly, SVP Whiskies at Diageo North America. "As we roll out our own red carpet in partnership with WIF, Johnnie Walker is proud to recognize all the incredible trailblazers, whose voices are shaping culture and the entertainment industry, and we hope our continued work inspires others to join us in taking steps towards a more equitable future."
To further uplift women in the industry and inspire future generations of bold women storytellers, Johnnie Walker is supporting the mission of WIF, the nonprofit organization dedicated to advocating for gender equity in the screen industries. Tied to a larger initiative to be announced by WIF next month, the partnership will set out to dismantle barriers and carve paths to spotlight and support women storytellers.
“We recognize and celebrate the contributions of women in the industry to encourage and inspire more women to become filmmakers,” said Kirsten Schaffer, the Chief Executive Officer of WIF. “Johnnie Walker is a brand that has shown its commitment to advancing gender equity and we’re proud to have them as our partners helping to build a world that values women by empowering them to tell the stories that shape our culture.”
Johnnie Walker’s support will help WIF equip emerging women filmmakers with the experience, skills, and connections needed to achieve their goals. The collective ambition is to build the pipeline, sustain careers and advocate for industry change that closes the gender gap, fosters safe working environments and ultimately achieves parity for women.
Understanding women-led films get made when more people watch them, Johnnie Walker teamed up with MUBI, the global distributor, streaming service and production company, to offer unlimited, 30-day free subscriptions. Consumers 21+ can start watching and discover new women-made films by visiting www.mubi.com/johnniewalker.
To learn more about Johnnie Walker’s support for women in the film industry and the filmmakers featured on the carpet, please visit www.johnniewalker.com/firststrides.
*Lauzen, M. M. (2023, January 2). Employment of Behind-the-Scenes Women on Top Grossing U.S. Films in 2022.
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
Founded in 1973 as Women In Film, Los Angeles, WIF advocates for and advances the careers of women working in the screen industries, to achieve parity and transform culture. We support women and people of marginalized genders in front of and behind the camera and across all levels of experience. We work to change culture through our distinguished pipeline programs; we advocate for gender parity through research, education, and media campaigns; and we build a community centered around these goals. Membership is open to all screen industry professionals, and more information can be found on our website: womeninfilm.org. Follow WIF on Twitter, Instagram, Facebook, and YouTube.
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. MUBI makes, acquires, curates, and champions visionary films, connecting them to audiences all over the world.
MUBI is a place to discover ambitious films from iconic directors to emerging auteurs. A new hand-picked film arrives on the platform every day, each carefully chosen by MUBI’s curators. Notebook explores all sides of cinema culture — both in print and online. And with MUBI GO, members in select countries can get a free ticket every week to see the best new films in cinemas.
MUBI is the biggest community of film lovers, available across 190 countries, with more than 12 million members around the world. MUBI acquired renowned sales agent and production company The Match Factory and Match Factory Productions in January 2022.