San Francisco, September 6, 2023 — Banana Republic, a lifestyle brand in the Gap Inc. (NYSE: GPS) portfolio known for delivering timeless ready-to-wear styles with a focus on the finest quality and fabrics, celebrates the launch of BR Home. This new business marks a milestone in the brand’s transformation as a leading destination for the modern explorer.
The BR Home collection, expanding across bedroom, living room, and dining room furniture as well as lighting and home décor, showcases materials and craftsmanship from around the world, building on the quality expressed through the brand’s ready-to-wear lines.
“At Banana Republic, we are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home,” says Sandra Stangl, Banana Republic President and CEO. “We are committed to bringing exceptional quality, timeless design, and versatile styling to our customers as we determine how to best support their lifestyle.”
Following the home textile categories that launched earlier this spring, the newly created collection is crafted from the most premium materials, such as French Oak, marble, brass, plush cotton cashmere, and organic cotton, sourced and created by skilled global artisans who specialize in the use of these elements. Designed for customers’ multifaceted lives, these timeless designs will support the customer’s journey in a life well lived.
The BR Home collection features three key expressions representing individual design aesthetics that can holistically coexist together for modern living.
“Whether traditional global handicraft, American heritage production, or small companies working in this era of maker culture, product craftsmanship is a Banana Republic legacy," says Aaron Rose, Chief Commerce and Experience Officer for Banana Republic. “This dynamic collection celebrates the beauty of high-quality natural materials and skilled artisans, creatives, and those designers whose work reflects our brand values and allows us to support craftsmanship communities around the world.”
The BR Home collection showcases signature design details, warm, textural layers, natural materials and traditional production techniques, and the hand of the artisans and makers:
The BR Home collection debuts with a dedicated website at www.brhome.com and will be in select US stores by the end of September, including two new BR Home pop-up experiences in New York City and Los Angeles. Prices vary across the collection from $150 for beautiful vases to $195 for washed cotton sheet sets and $1,250 to $3,450 for dining furniture and sofas ranging from $2,650 to $4,950.
Follow @BananaRepublic and @BRHome with hashtag #BRHome to discover the new Fall collection and learn more about future collections.
Click here to download additional product collection imagery.
About Banana Republic @BananaRepublic @BRHome
Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless, versatile and exceptionally made womenswear, menswear, home designs and more for those curious to live a life well lived. Founded in 1978 in San Francisco, Banana Republic connects with customers across online and company-operated and franchise retail locations globally. For more information, please visit www.bananarepublic.com and www.brhome.com or follow @BananaRepublic and @BRHome on social channels.