WHERE REWILDING BRINGS WONDER: L’EDEN BY PERRIER-JOUËT OPENS IN SHANGHAI
After Miami, Tokyo and London, Shanghai is the latest world city to discover “L’Eden by Perrier-Jouët”, the cutting-edge brand experience by Perrier-Jouët Champagne which transforms nature – its enduring source of inspiration – into a world of wonder for the digital age.
L’Eden by Perrier-Jouët runs from March 7 to 12, 2017 in the context of Design Shanghai, Asia’s leading international design event, of which Maison Perrier-Jouët is the official champagne partner. The House is taking over a space within the city with its unique vision of “rewilding” – bringing exotic, luxuriant nature into unexpected urban locations to create a sense of wonder.
Entering L’Eden by Perrier-Jouët through a mesmerizing gate of lights, guests are immersed into an enchanted realm of lush greenery and extravagant blooms, inhabited by surreal creatures who pass them mysterious messages. As they wander through the space, they encounter a series of state-of-the-art installations, including a spectacular photo studio and Extra Natural, an experiential digital artwork by Miguel Chevalier.
At the heart of the space is a reinterpretation of Maison Perrier-Jouët’s famous Eden cellar in Epernay, where its rarest and most precious vintages are kept. Cellar Master Hervé Deschamps is present in Shanghai to offer exclusive tastings of the prestigious Perrier-Jouët Belle Epoque cuvées with their iconic motif of white anemones, created for the House by Art Nouveau master Emile Gallé.
L’Eden by Perrier-Jouët Shanghai opened on March 7 with a dazzling party for 188 people, at which the guest of honour was movie star, Shawn Dou. Other personalities in attendance included fashion designer, Ye Mingzi and top model, Zhao Lei.
The space remains open day and night throughout the duration of Design Shanghai, offering an exciting program of events, including champagne masterclasses and design talks. Its extravagant natural décor mysteriously transforms from day to night to create hypnotic ambiances that further enhance this wild and wonderful experience.
Renowned for its long-standing ties with the world of art, Maison Perrier-Jouët is reinterpreting its Art Nouveau heritage for the 21st century, fusing art and nature into the extraordinary multi-sensory experience that is L’Eden by Perrier-Jouët.