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TRIPADVISOR SURVEY REVEALS VACATION RENTAL STAYS ON THE RISE FOR AMERICANS IN 2012

46 Percent of U.S. TripAdvisor Travelers Surveyed Planning a Rental Home Stay this Year Compared to 40 Percent in 2011

NEWTON, Mass. — March 28, 2012 /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its third annual vacation rentals survey of more than 1,200 U.S. TripAdvisor travelers, revealing an increased interest in rental properties this year. According to the survey, 46 percent of respondents are planning a vacation rental stay in 2012, while 40 percent said they stayed in one last year.

More Vacation for Less Money
Travelers say the chance to save money makes vacation rentals especially appealing. According to the survey, 82 percent of respondents said they’d book a last-minute rental stay if they found a great deal. Additionally, 85 percent said they’d choose a vacation rental over a hotel if it meant saving money.

It’s All About Space
One in four respondents say that having more space is the main draw of vacation rentals. In addition, one in five say vacation rentals offer a better vacation experience, while almost one in five (19 percent) like having access to a full kitchen in a vacation rental.

Vacation Rentals vs. Hotels: Biggest Benefits
Travelers say vacation rentals have benefits the hotels can’t always match. Nearly one in three respondents (32 percent) like the greater amount of privacy a vacation rental affords. More than one in four (27 percent) say it’s easier to spend time with family and friends in a vacation rental. And one in five say a vacation rental just feels more like home.

Top 3 Vacations for Renting a Home
What types of vacations are best suited to a vacation rental? Travelers list family vacations first (87 percent of respondents), followed by mountain getaways (80 percent) and beach vacations (73 percent).

Hottest Rental Regions and Seasons for 2012

Purposeful Planning: Tips from Travelers Who Rent

“The survey shows vacation rental stays continue to grow in popularity among TripAdvisor’s U.S. travelers, as more people turn to rentals for the comforts of home, additional living space, and overall value they have to offer,” said Dermot Halpin, president of vacation rentals at TripAdvisor.

Making the Most of Vacation Rentals: Expert Tips
Halpin offers the following expert answers to travelers’ three most common concerns about making a vacation rental booking:

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012

**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012

©2012 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

According to a recent survey, 46 percent of U.S. TripAdvisor respondents plan to stay in a vacation rental in 2012. (A TripAdvisor traveler photo)
According to a recent survey, 46 percent of U.S. TripAdvisor respondents plan to stay in a vacation rental in 2012. (A TripAdvisor traveler photo)
Eighty-five percent of U.S. TripAdvisor respondents would stay in a vacation rental over a hotel if it saved them money, according to a recent survey. (A TripAdvisor traveler photo)
Eighty-five percent of U.S. TripAdvisor respondents would stay in a vacation rental over a hotel if it saved them money, according to a recent survey. (A TripAdvisor traveler photo)
One in four U.S. TripAdvisor respondents say that having more space is the  main draw of vacation rentals, according to a recent survey. (A TripAdvisor  traveler photo)
One in four U.S. TripAdvisor respondents say that having more space is the main draw of vacation rentals, according to a recent survey. (A TripAdvisor traveler photo)
Greater privacy is the main benefit of staying in a vacation rental over a hotel, according to 32 percent of U.S. TripAdvisor respondents in a survey. (A TripAdvisor traveler photo)
Greater privacy is the main benefit of staying in a vacation rental over a hotel, according to 32 percent of U.S. TripAdvisor respondents in a survey. (A TripAdvisor traveler photo)
Forty-seven percent of U.S. TripAdvisor respondents will stay in a vacation rental during the summer, reveals a recent survey. (A TripAdvisor traveler photo)
Forty-seven percent of U.S. TripAdvisor respondents will stay in a vacation rental during the summer, reveals a recent survey. (A TripAdvisor traveler photo)

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