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TRIPADVISOR SURVEY REVEALS TRAVELERS GROWING GREENER

71% to Make Eco-Friendly Travel Choices in the Coming Year 

NEWTON, Mass. — April 19, 2012 /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its eco-friendly travel survey of more than 700 U.S. travelers. The green travel trend is gaining momentum among TripAdvisor members, as 71 percent said they plan to make more eco-friendly choices in the next 12 months compared to 65 percent that did so in the past 12 months.

Going Green: Travelers’ Eco-Friendly Choices

Travelers’ top 3 eco-friendly practices:

  1. Turned off lights when not in hotel room – 88%
  2. Participated in hotel’s linen/towel re-use program – 80%
  3. Used recycling in the hotel – 57%

Green Believing: How Travelers View Hotels’ Eco-Friendly Efforts

Hotels’ top 3 eco-friendly practices, according to travelers:

  1. Towel/linen reuse – 58%
  2. Adjustable thermostat in room – 37%
  3. Water-efficient low-flow toilets and showerheads – 32%

Spending Green to be Green: Are Travelers Willing to Pay?

Green Getaways: Making Eco-Tourism the Focus of the Trip

The top 3 perceived eco-friendly U.S. cities, according to travelers:

  1. Portland, Oregon
  2. San Francisco, California
  3. Seattle, Washington

“Green initiatives are an increasing priority for hospitality businesses that are trying to reduce their environmental footprint,” said Jenny Rushmore, director of responsible travel for TripAdvisor. “Our survey shows that TripAdvisor travelers are interested in eco-friendly practices, but hungry for more information about which green plans and policies are actually in place.”

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012

**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012

©2012 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

 

TripAdvisor survey respondents identified Costa Rica as the most popular destination in the world for travelers interested in an eco-friendly trip. (A TripAdvisor traveler photo)
TripAdvisor survey respondents identified Costa Rica as the most popular destination in the world for travelers interested in an eco-friendly trip. (A TripAdvisor traveler photo)
Forty-one percent of U.S TripAdvisor respondents would believe a hotel’s claim to be eco-friendly if they experienced green practices first hand. (A TripAdvisor traveler photo)
Forty-one percent of U.S TripAdvisor respondents would believe a hotel’s claim to be eco-friendly if they experienced green practices first hand. (A TripAdvisor traveler photo)
Fifty-eight percent of TripAdvisor respondents said towel/linen reuse is a top eco-friendly hotel practice. (A TripAdvisor traveler photo)
Fifty-eight percent of TripAdvisor respondents said towel/linen reuse is a top eco-friendly hotel practice. (A TripAdvisor traveler photo)
Fifty-seven percent of TripAdvisor respondents said they “often” make eco-friendly travel decisions. (A TripAdvisor traveler photo)
Fifty-seven percent of TripAdvisor respondents said they “often” make eco-friendly travel decisions. (A TripAdvisor traveler photo)
71 percent of TripAdvisor respondents said they plan to make more eco-friendly choices in the next 12 months. (A TripAdvisor traveler photo)
71 percent of TripAdvisor respondents said they plan to make more eco-friendly choices in the next 12 months. (A TripAdvisor traveler photo)

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