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TRIPADVISOR SURVEY REVEALS AIR TRAVEL ON THE RISE IN 2012

Mobile Device Use, Increased Legroom and In-flight Privacy Top Flier Priorities 

NEWTON, Mass. — April 25, 2012 /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its annual air travel survey of more than 1,000 U.S. respondents. Americans are flocking to the skies this year as 91 percent of respondents said they plan to fly domestically in 2012, compared to 84 percent that did last year. International flights are also on the rise, with 65 percent planning a flight out of the country, up from 55 percent in 2011.

Mobile Use Takes Off
There has been a significant increase in mobile device usage for air travel among survey respondents.

Fliers seem skeptical about the need to shut off their beloved mobile devices.

Shh… Anti-social in the Air
When it comes to flying, the majority of travelers have no interest in socializing.

Not even a presidential candidate could get some fliers to come out of their shell: 33 percent would not choose to sit next to Barack Obama, Mitt Romney, Ron Paul, or Newt Gingrich, if given the opportunity.

Calling for More Comfort
Twenty-two percent of survey participants don’t enjoy a single thing about air travel, and most travelers cite legroom and seat comfort (or lack thereof) as their biggest complaint.

Frequent Flier Favorites
Travelers like their frequent flier programs and, when it comes to booking, brand does matter.

Top 5 Favorite U.S. Airports:

  1. Orlando International Airport, Florida
  2. Hartsfield-Jackson Atlanta International Airport, Georgia
  3. Dallas/Fort Worth International Airport, Texas
  4. San Francisco International Airport, California
  5. Charlotte Douglas International Airport, North Carolina

Additional Air Travel Tidbits

“As air travel becomes more stressful, fliers flock to mobile technology,” says Bryan Saltzburg, general manager of TripAdvisor Flights. “In-flight Wi-Fi, powerful new mobile devices, and other tech carry-on essentials allow fliers to create a more relaxing and enjoyable flying experience.”

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012

**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012

©2012 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

 

TripAdvisor's annual Air Travel survey findings show an increase in air travel among Americans
TripAdvisor's annual Air Travel survey findings show an increase in air travel among Americans
Mobile devices, increased legroom, and in-flight privacy are most important for air travelers
Mobile devices, increased legroom, and in-flight privacy are most important for air travelers
Nearly half of all fliers now use a smart phone to check flight status
Nearly half of all fliers now use a smart phone to check flight status
Singapore Airlines tops fliers' wish lists
Singapore Airlines tops fliers' wish lists
Most travelers cite legroom and seat comfort (or lack thereof) as their biggest air travel complaint
Most travelers cite legroom and seat comfort (or lack thereof) as their biggest air travel complaint

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