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AMERICANS HITTING THE ROAD THIS FALL DESPITE RISING GAS PRICES

TripAdvisor Survey Shows 84 Percent Undeterred by Increasing Fuel Costs  

NEWTON, Mass. – August 28, 2012 /PRNewswire/ — TripAdvisor®, the world’s largest travel site*, today announced the results of its annual fall and Labor Day travel survey of more than 1,400 U.S. respondents. Eighty-five percent of travelers plan to take a leisure trip this autumn and 84 percent said rising gas prices will not affect their fall travel plans.

Fall Travel Trends

Automobile Outings

Top 5 Fall Activities:

  1. View colorful fall foliage – 39%
  2. Go wine tasting / visit a vineyard – 26%
  3. Go to a state / county fair or fall festival – 22%
  4. Attend a football game / collegiate homecoming – 20%
  5. Go to a food festival – 20%

Leaving for Labor Day

Additional Fall Travel Tidbits

“Fall is always a popular season for weekend getaways to enjoy foliage and festivals,” said Brooke Ferencsik, director of communications at TripAdvisor. “It’s clear that rising gas prices won’t be a roadblock for U.S. travelers who look to the fall for comfortable temperatures and smaller crowds.”

About TripAdvisor
TripAdvisor® is the world’s largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012

©2012 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

According to a recent TripAdvisor survey, 39 percent of U.S. travelers chose viewing foliage as their top fall activity. (A TripAdvisor traveler photo)
According to a recent TripAdvisor survey, 39 percent of U.S. travelers chose viewing foliage as their top fall activity. (A TripAdvisor traveler photo)
70 percent of U.S. travelers will drive by car to their fall travel destinations, according to a recent TripAdvisor survey. (A TripAdvisor traveler photo)
70 percent of U.S. travelers will drive by car to their fall travel destinations, according to a recent TripAdvisor survey. (A TripAdvisor traveler photo)
A TripAdvisor survey reveals 42 percent of U.S. travelers will take a city trip this autumn. (A TripAdvisor traveler photo)
A TripAdvisor survey reveals 42 percent of U.S. travelers will take a city trip this autumn. (A TripAdvisor traveler photo)
A TripAdvisor survey reveals 13 percent of U.S. respondents are planning an international trip this fall. (A TripAdvisor traveler photo)
A TripAdvisor survey reveals 13 percent of U.S. respondents are planning an international trip this fall. (A TripAdvisor traveler photo)
A recent TripAdvisor survey reveals that 20 percent of U.S. respondents travel in the fall for the enjoyable weather. (A TripAdvisor traveler photo)
A recent TripAdvisor survey reveals that 20 percent of U.S. respondents travel in the fall for the enjoyable weather. (A TripAdvisor traveler photo)

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