Media Contact:
Michele McPhail
UBM Studios
michele.mcphail@ubm.com
773 687 4321

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UBM Studios builds, engages and manages communities.
UBM Studios builds, engages and manages communities.
UBM Studios delivers digital solutions and supports online global communications in Asia, Europe and North America in health, finance, technology, building, education and more.
UBM Studios delivers digital solutions and supports online global communications in Asia, Europe and North America in health, finance, technology, building, education and more.
UBM Studios is the world leader in digital events, environments and communities.
UBM Studios is the world leader in digital events, environments and communities.

Global Growth for Marketing-as-a-Service Surges, UBM Studios Capitalizes on the Demand for Digital Environments

Chicago, IL, February 28, 2012 /PRNewswire/ — UBM Studios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.

UBM Studios produced over 250 events in 2011, more than doubling the number of events produced the previous calendar year. UBM Studios continues to grow by integrating multiple marketing strategies including technology innovation; user experience; user platform; and digital, mobile, social. In addition, the company received industry recognition for its innovative digital solutions, including:

“Each and every day we are transforming the way audiences interact digitally,” said Kate Spellman, President, UBM Studios. “Over the past year we’ve launched new digital solutions, expanded our footprint globally and delivered over 250 environments that have created world-class engagement and a strong return on investment for our customers. It’s this experience and expertise that makes us the world’s global leader in digital events. We look forward to continuing to deliver a blended digital media experience to our clients in the coming year.”

In 2011 UBM Studios launched a range of digital solution suites designed to help organizations meet their business communication objectives effectively and consistently. The digital solution suites include:

Additionally, UBM Studios expanded its offices in Europe and Asia in order to serve these growing markets. With the addition of these offices, UBM Studios can now provide customers with global accessibility to meet the specific needs of each region.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com.

Follow UBM Studios on Twitter (http://twitter.com/UBMStudios), Facebook, or LinkedIn for all the latest news.

About UBM Studios (www.ubmstudios.com)
UBM Studios, a UBM company, is the global leader in digital events, environments and communities. UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities. UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface. For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

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