Lambert, Edwards & Associates
JAMBA® “AT HOME” SMOOTHIE LINE EXPANDS, OFFERING CONVENIENT BACK-TO-SCHOOL SNACK OPTION FOR BUSY FAMILIES
PHOENIX, September 07, 2011 /PRNewswire/ — Just as the relaxed pace of summer vacation gives way to the hectic schedule and morning routine of the new school year, Inventure Foods, Inc. (NASDAQ: SNAK) is expanding its successful line of Jamba® All Natural Smoothies with a new tropically inspired “at home” smoothie flavor that’s sure to keep the spirit of summer alive.
Caribbean Passion® combines mango, peaches, strawberry and passion fruit flavors to offer a convenient, better-for-you snack that fits busy back-to-school schedules. Naturally low in fat and just 120 calories or less per serving, Jamba All Natural Smoothies® (www.AtHomeSmoothies.com) contain real fruit and non-fat yogurt that when blended with apple juice produce a genuine Jamba® smoothie in the comfort of your home. The smoothies feature only natural ingredients and they are gluten-free.
Caribbean Passion has long been a best-selling smoothie at Jamba Juice stores. It’s now available as an “at home” option, joining the existing blend-at-home line that includes favorites such as Razzmatazz®, Mango-a-Go-Go® and Strawberries Wild®. All four flavors retail for $2.99 – $3.49 per eight-ounce bag. Each bag, found in the frozen fruit section of the grocery store, blends together with apple juice to make two, eight-ounce servings.
Originally introduced last spring, Jamba All Natural Smoothies are now available in an estimated 9,000 grocery, club and mass-market retail stores.
“The busier we get, the more we rely on convenient snack foods to provide us with the necessary fuel for the day,” said healthy family consultant Christy McFadden, MS, RD, CSO. “That can be a slippery slope, because if you’re not making the right snack choices over the long haul, your body will suffer the consequences.”
“Jamba All Natural Smoothies are a great example of a better-for-you snack and perhaps the most convenient alternative I’ve seen yet for a fresh-made smoothie,” continues McFadden. “The kit contains real frozen pieces of fruit and frozen non-fat yogurt, so it offers the same great taste of a freshly blended smoothie, except the fruit preparation has been conveniently handled for you. All you do is open the bag, empty it into your blender, add apple juice and blend for about a minute and a half. What you end up with is a consistently great tasting smoothie that I believe has many of the health benefits of a fresh made smoothie, only it’s much more suitable for those of us who are constantly on the go.”
The Caribbean Passion flavor was introduced in select test markets earlier this year. Now, a number of leading grocery, club and mass-market retailers are carrying the new flavor so it is widely available to folks looking for quick, healthy snack ideas this fall.
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (NASDAQ: SNAK) is a marketer and manufacturer of Intensely Different™ food brands under a variety of owned or licensed brand names, including T.G.I. Friday’s®, Poore Brothers®, Bob’s Texas Style®, BURGER KING™, Boulder Canyon Natural Foods™, Tato Skins®, Rader Farms® and Jamba®. For further information about Inventure Foods, please visit www.inventurefoods.com.