Ann Marie Ricard
Vayama Announces Go Somewhere Mobile Experience Tour
MOUNTAIN VIEW, Calif., April 8, 2013 /PRNewswire/ — Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, announced today the launch of the Vayama Go Somewhere Tour, a 12-market U.S. campaign designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The tour kicks off on April 12 in Los Angeles.
In each market, the Go Somewhere Tour truck invites people to experience some of the world’s most interesting cities. A fun game show allows players to compete against one another on international trivia. And a custom-created iPad app allows people to navigate an interactive map to learn compelling facts about different cities around the globe, see beautiful images and watch picturesque time-lapsed videos.
Perhaps the most practical element of the Go Somewhere Tour experience is a passport photo booth. Recent U.S. passport statistics reveal that only an estimated 39 percent of the country’s population has a valid passport. For those people who dream about taking an international trip, walking away with a passport-ready photo in hand brings them one step closer to making that dream of international travel a reality.
From April to August 2013, the Vayama Go Somewhere Tour will stop at more than a dozen events and cover over 6,200 miles. The route covers much of the western region of the country, finishing in the Pacific Northwest in August.
Over the course of the tour, Vayama will give away $18,000 in international travel vouchers to 12 lucky winners (1 winner in each market). Market stops include:
- Los Angeles, CA
- San Diego, CA
- Phoenix, AZ
- Austin, TX
- Houston, TX
- Dallas, TX
- Denver, CO
- Salt Lake City, UT
- San Francisco, CA
- Lake Tahoe, CA
- Portland, OR
- Seattle, WA
The Go Somewhere Tour is the next step in Vayama’s brand evolution. In November 2012, the five-year-old online travel agency re-launched, introducing a logo redesign and the beta version of a new, highly visual website. Vayama.com inspires people to dream about international travel and greatly improves how travelers search and book international flights.
For full details on the Go Somewhere Tour, visit vayama-go-somewhere-tour.com.
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