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Media Contacts

Katie O’Neill
Three
404-835-4527
koneill@3atlanta.com

Mollie Surratt
Shaw Floors
706.275.1792
mollie.surratt@shawinc.com

Mia Rug Dark Brown
The Mia area rug from the HGTV HOME Flooring by Shaw line’s Inspire rug collection is made with PET carpet fiber that contains recycled content derived from plastic bottles.
Canyon Shadows Trail
Canyon Shadows hardwood, like many of the hardwood styles in the HGTV HOME Flooring by Shaw line, features natural wood tones and minimal gloss for a more authentic look.
Crystalline
The Crystalline laminate from the HGTV HOME Flooring by Shaw line pairs narrow planks with a high-gloss sheen for a look that is both retro and contemporary.
Vintage Bloom Rug in Gold
This Vintage Bloom area rug showcases a large floral pattern that works perfectly with the distressed Ainsdale hardwood. Both products are from the HGTV HOME Flooring by Shaw line.
Stylish Block Peanut Brittle
This Stylish Block carpet, which offers an understated yet effective checkerboard pattern, is one of 28 carpet styles contained in the HGTV HOME Flooring by Shaw line.

HGTV HOME FLOORING BY SHAW LAUNCHES IN RETAIL STORES NATIONWIDE

- Flooring collection leverages power of HGTV brand, simplifies floor shopping experience -

(DALTON, GA – July 13, 2011) /PRNewswire/ — Shaw Floors is excited to announce that the new HGTV® HOME Flooring by Shaw collection is now available in retail stores across the country. Shaw partnered with HGTV, the nation’s leading home and lifestyle television network, to develop the new flooring collection, which offers a simplified floor shopping experience coupled with fashion-forward carpet, hardwood, laminate and area rug styles that are all manufactured in the U.S.A. Featuring consumer-friendly displays that help shoppers find the floor that’s right for their home, the HGTV HOME Flooring by Shaw collection is part of the overarching HGTV HOME brand program, which will include a complete assortment of home products and accessories.

“The HGTV HOME Flooring by Shaw collection pairs Shaw’s reputation for stylish, durable flooring with HGTV’s influential role as a home improvement resource,” said Shaw’s Director of Marketing Kathy Young. “The combination of their knowledge and brand power has helped position the HGTV HOME Flooring by Shaw line as the go-to flooring option for consumers. With the launch of the new collection, Shaw now serves as HGTV’s in-store flooring expert, offering advice and support to homeowners as they begin their own home renovation projects.”

The HGTV HOME Flooring by Shaw collection makes floor shopping easier by walking customers through the selection process. Displays communicate key flooring facts and design advice to help homeowners determine the material and style of flooring that best meets their needs; plus, take-home samples are available so customers can confirm that their desired choices will fit with their home’s existing décor. The HGTV HOME Flooring by Shaw collection includes:

“HGTV HOME Flooring by Shaw products are a wonderful way for consumers to find inspiration and new ideas for their homes,” said Ron Feinbaum, general manager, consumer products, HGTV. “We are also confident that when consumers purchase these high quality products for their homes, it can only serve to deepen the loyal relationships that HGTV already enjoys with its viewers.”

In relation to the collection’s launch, Shaw has introduced a dedicated website about the HGTV HOME Flooring by Shaw line, which is found at Shawfloors.com/HGTV. The site features an interactive product catalog and retailer locator so that online consumers can browse the HGTV HOME Flooring by Shaw styles and find the closest retailer to their home that carries the line. Visitors can also check out the site’s Know How! section for overviews of the various flooring types in the collection and for tips on how to best use color in the home. In addition, the site includes a Before & After Gallery, where homeowners can showcase their completed room renovations to others who may want inspiration for their own remodeling projects.

“The HGTV HOME Flooring by Shaw website is designed to provide homeowners with a single, robust resource for any and all information pertaining to the new collection,” said Shaw’s Director of Interactive Marketing Steve Abernathy. “As with our in-store displays, the site presents product details and design-related content in a straightforward format that consumers can easily navigate; plus, visitors can see real life examples that illustrate the role HGTV HOME Flooring by Shaw plays in revitalizing a room. By incorporating these interactive online elements into the site, we’ve helped make flooring research a fun activity instead of a chore.”

To celebrate the new collection, Shaw is hosting the HGTV HOME Flooring by Shaw Before & After Gallery Sweepstakes, which rewards participants with the chance to win an Apple iPad®. To enter the contest, consumers must either upload photo submissions to the Before & After Gallery or vote for their favorite room transformation on the site. Shaw will select a new set of winners every three months.

For more information about the HGTV HOME Flooring by Shaw line, visit www.shawfloors.com/HGTV. To learn more about the HGTV HOME product line, visit www.hgtvhome.com. HGTV HOME is a trademark of Scripps Networks, LLC, used under license to Shaw Industries, Inc. ©2011

 About Shaw

Shaw Industries, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit www.shawfloors.com.

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