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PR Newswire's New White Paper, Content: Marketing Currency That Accelerates Performance
PR Newswire's New White Paper, Content: Marketing Currency That Accelerates Performance

PR Newswire’s New White Paper Content: Marketing Currency That Accelerates Performance Explains How Content Marketing and Social Media are Increasingly and Intimately Intertwined

NEW YORK, July 13th, 2011 /PRNewswire/ — Social media and content marketing are two of the most powerful trends to hit the marketing world in recent years and research shows that an effective content marketing strategy in social channels is a must for marketers.

PR Newswire’s new white paper, Content: Marketing Currency That Accelerates Performance, explains why content is the “currency” of social media and how relevant, brand-generated content in social channels enables brands to unify fragmented audiences, build long-term relationships and generate demand. Furthermore, it provides the top 11 best practices for content marketing in social media, tips on how to listen to your “social echo” to identify customer interests and create rich content to match, and advice on how to establish an "expert presence" for your brand on social channels to maximize audience interaction.

For complete information, download the 14-page white paper here.

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About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.