How Social Media Can Save Your Business, the Economy and Capitalism

Los Angeles, November 30, 2011 /PRNewswire/ — No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.

Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”

Motivated by a deep desire to address current economic, social and business challenges, Mainwaring developed this vision based on his global branding experience as a former Nike advertising copywriter at Wieden & Kennedy, and Worldwide Creative Director on Motorola at Ogilvy, as well as his contributions about social technology to Fast Company, Forbes, Mashable, Huffington Post and GOOD magazine.

Mainwaring is now making his valuable insights and expertise available to those that need them most — Fortune 500 brands, social enterprises, startups, and non-profits that seek to become effective community architects to massively scale their profits and positive social impact — in the first ever We First Social Branding seminar.

The event will take place on February 1-2 at the beachside Marina Del Rey Marriott in sunny Los Angeles, offering world-class training in Brand Storytelling and Social Technology.

This is not a theoretical exercise but a deep dive work session so that every attendee walks out with an actionable Social Branding Blueprint specific to their business informed by the best practices, case studies and bottom lines benefits of the world’s smartest marketers.

Mainwaring will be joined on-stage by international industry thought leaders, Carol Cone, Global Vice Chairman Edelman Business + Social Purpose, and Robert Tercek, Chairman, Creative Visions Foundation, host of THIS WEEK IN SOCIAL MEDIA and former President FOR Digital Media at OWN: The Oprah Winfrey Network.

Plus every attendee receives a free ticket to invite his or her favorite non-profit for free.

The event costs $1,997 (including the extra non-profit ticket), corporate rates and early bird pricing are available, but places are limited. For information and to register, visit www.WeFirstSeminar.com.