FYRFLYZ™ STARTING TO FLY OFF SHELVES AT RETAILERS NATIONWIDE

FyrFlyz Hailed as “Modern Day Yo-Yo” by Industry Experts
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Kids Create Amazing Light Shows in their Hands for Under $10

GREAT NECK, NY — September 14, 2011 /PRNewswire/ — ZhuZhu Pets™, Sing-a-ma-jigs™ and Squinkies™ …the most talked-about toy hits from recent holidays, all successfully combined affordability (under $10), collectability, immediate fun and the intangible of combining classic play with subtle new technology. Industry experts agree FyrFlyz™ (#FyrFlyz) from i-Star Entertainment have all the ingredients to be among 2011’s top selling toys. This new spinning toy on a string performs amazing light shows and is flying off retailer shelves.

With multi-colored LED lights that spin while attached to a short string, FyrFlyz create unique lighted patterns and challenge kids 8 and up to perform tricks, shows and expand their imagination…all for about $8.99.

Industry expert Jim Silver, editor-in-chief of TimeToPlayMag.com, says, “FyrFlyz are simple, affordable fun. They take one of the oldest play patterns of all time – button on a string – and make it cool enough for today’s stimulus-trained kids with multi-colored LED lights. We think FyrFlyz have the potential to be among the hot toys this holiday. FyrFlyz could be the modern day Yo-Yo.”

FyrFlyz look simple enough: a 3”-long, bow-tie shaped device with a simple on/off switch, available in a variety of colors. But flip that switch, start spinning and the magic begins. Kids can choreograph their light shows to music, practice tricks in the mirror or for family and friends or get a party going with a dazzling light show that grabs everyone’s attention.

Here’s how FyrFlyz work: grab one small plastic handle in each hand and spin the FyrFlyz in large loops so the string gets twisted. Next, using the handles, pull the strings apart to spin the FyrFlyz in the opposite direction. Now, bring the handles closer and pull apart to spin large loops and create different tricks and shapes like Shooting Stars, Saturn Rings, Sun Blasts and Flywheels. Kids can check out all the different FyrFlyz moves on the FyrFlyz YouTube page at: http://www.youtube.com/TheFyrflyz.

Mr. Silver also notes that FyrFlyz has one other key intangible: Marty Abrams, a toy hit-maker for decades with such popular lines as Magna Doodle, SkyDancers, Micronauts (which led to Transformers) and even early Nintendo launches in the U.S. Joel Rosenzwig, Mr. Abrams’ son-in-law, created FyrFlyz for his son’s Bar Mitzvah and when kids and their parents were begging for more the two men knew they had a viable toy hit on their hands.

“I’ve been fortunate to be part of some huge hits,” says Mr. Abrams, whose SkyDancers was so successful it graced the cover of a New York Times Sunday Magazine a decade ago. “But I’ve never seen a product capture kids’ attention as quickly as the first time they see FyrFlyz.”

FyrFlyz is already at the top of many “Hot Toy” lists including the coveted Oppenheim Toy Portfolio and Dr. Toy Top Ten Toys List.

FyrFlyz are available nationally at Toys"R"Us, CVS, RiteAid, independent retailers and on-line at Amazon.com. For more information on FyrFlyz, please visit www.FyrFlyz.com,“like “ FyrFlyz on Facebook, “Follow” FyrFlyz on Twitter and post videos on the FyrFlyz You Tube channel.

CONTACT:
Lauren Lorenzo or
Amy Friedland
Freeman Public Relations
973/470-0400
llorenzo@freemanpr.com
afriedland@freemanpr.com